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Hotel L'Europe Colmar, BW Signature Collection

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15 Route de Neuf-Brisach, Horbourg-Wihr, 68180 France
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PHONE : +33 3 8920 5400
3.9 / 5
1213 Reviews Tripadvisor
REVENIR_AU_DEBUT
360°

Hotel advantages

Air conditioning in the hotel
Buisness Plus equipment
24/7 reception
Elevator
Free Parking
Free Wifi
Multilingual staff
Restaurant on site
Room service
Bathrobes
Coffee maker
Hair dryer
Iron and ironing board
Refrigerators
The strong points

Additional services

Description

Three kilometers from Colmar, the Hotel L'Europe Colmar, BW Signature Collection is a four-star base for exploring Alsace, with comfortable modern rooms, a generous breakfast buffet, a restaurant serving refined Alsatian cuisine, and a bar pouring regional wines, beers, and gins. Ten modular lounges host seminars and events for large groups, a coworking space is open daily, and free parking with charging stations, a 24-hour reception, and rooms that welcome pets round out the stay. Built for an easy mix of relaxation, work, and discovery, the hotel makes a comfortable base for a few days in the region. Colmar and its flower-filled old town sit minutes away, with the Route des Vins winding past timbered wine villages and, in winter, some of the most magical Christmas markets in France, all reached easily by motorway, rail, or the nearby EuroAirport, with the Haut-Koenigsbourg castle and the Vosges hills beyond. Vineyards, villages, and Colmar's old town all lie just up the road.

Things to do around the hotel

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Customer reviews

Travellers choice
Tripadvisor
3.9
based on 1213 guest reviews
Excellent
401
Very Good
448
Average
242
Poor
81
Terrible
41
Cleanliness
Location
Rooms
Service
Sleep Quality
Value
"Perfect transit in Colmar"
Journeyma, 11 Août 2026

Great stay at a good hotel, we enjoyed our stay in Colmar the hotel was nice albeit a little outdated.

Owner Response, 11 Août 2026

Thank you very much for your feedback and for this great rating! We are delighted to hear that you had a pleasant stay in Colmar and that you enjoyed our hotel. We also appreciate your comment regarding its style. Every day, we are carrying out renovations and improvements to provide you with even greater comfort. We look forward to welcoming you again on your next stay in Colmar!

"Return visit...."
Paulwy1955, 22 Juillet 2026

After a thoroughly enjoyable stay in 2025, we decided to stop here again on our way to Italy to drive the Stelvio Pass.... We only booked for 2 nights as a 'stopover' but wish we had booked longer as we were given an amazing room which was more like a suite & included a huge bath..... Not sure if this was because we had booked a 'premium' room, were a returning guest (of which we're sure there must be plenty) or we were just lucky to get an upgrade..... Whatever the reason, thank you. Also it was lovely to be remembered by staff from our previous visit. Thank you to Vivienne & Alyssia for your excellent service. Date of stay: July 2026

Owner Response, 22 Juillet 2026

Thank you so much for your wonderful review and for your loyalty. It was a true pleasure to welcome you back during your journey to Italy. We are delighted to hear that you enjoyed your room and the little touches that made your stay even more special. Whenever we have the opportunity, we love to make our guests' experience even more memorable, and we are thrilled that this contributed to such an enjoyable stopover. Your kind words about our team mean a great deal to us. We will be sure to pass on your heartfelt thanks to Vivien and Alyssia, who will be delighted to know they helped make your stay so enjoyable. We hope to have the pleasure of welcoming you again soon—perhaps next time for a longer stay !

"."
Daphne D, 27 Février 2026

Great staff and amenities, the breakfast was one of the best ones I've had and very nice experience overall. Would definitely recommend

Owner Response, 27 Février 2026

Thank you very much foryour visit at Hôtel l'Europe Colmar and for your wonderful 5/5 review. We are delighted to read that you enjoyed our amenities and that our team helped make your stay a great experience. It is also a pleasure to know that our breakfast was one of the best you have had — your compliment means a lot to us. Thank you as well for recommending our hotel. We truly hope to have the pleasure of welcoming you back on your next visit.

"Guests at heart during Christmas"
benmR8704QM, 02 Décembre 2025

We stayed at Hotel L'Europe for 1 night during a visit to the famous Colmar Christmas Markets. Yes, the hotel is well maintained with beautiful decor, but what really blew us away was the heart of the hotel, its hidden details to surprise and delight its guests during the christmas season. The breakfast buffet, while already beautiful, had been tailored to the holidays with gingerbread, stollen and christmas jam. The foyer was beautifully decorated with a photo op and piped music along with complimentary Christmas tea. The real heartwarming detail was the little jar of christmas jam given to us at check out. That made this particular memorable and felt like a beautiful detail. The room itself was beautiful and comfortable, we would highly recommend.

Owner Response, 02 Décembre 2025

Thank you so much for your wonderful review ! We are delighted to hear that your stay at the Hôtel L'Europe during the Colmar Christmas markets met all your expectations. Your appreciation of our decorations, the festive atmosphere, and the little touches we like to offer at this time of year means a great deal to us. We are also very pleased that the special Christmas breakfast and the complimentary jam helped make your stay even more memorable. It is a pleasure to know that you found your room comfortable and that you recommend our hotel. The entire team warmly thanks you for your visit and hopes to have the pleasure of welcoming you back again on your next trip to Alsace, perhaps even during the magic of Christmas !

"I love my stay at Hotel L'europe Colmar"
Han N, 13 Juillet 2025

I highly recommend staying at Hotel L'europe to visit Alsace if you have a car. The location is very convenience to get to all the beautiful village, there is plenty of parking, the room is large, clean, and the price is reasonable.

Owner Response, 13 Juillet 2025

Thank you so much for your kind words and for taking the time to share your experience ! We're delighted to hear that you enjoyed your stay with us and that our location, parking, spacious and clean rooms, and overall value met your expectations. It's always a pleasure to know that our guests had a comfortable and convenient visit to Alsace. We truly appreciate your recommendation, and we hope to have the pleasure of welcoming you again very soon at Hôtel L'Europe Colmar.

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Is breakfast included in the rate?
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Julie
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You'll find this information in the rate description on our website and in your confirmation email - some rates may include it. If breakfast is not included, its price is shown on the rates page, in the "terms of sale" column.
I think I'll arrive outside the stated hours. Will I still be able to check in?
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Julie
Best Western assistance
Our reception is staffed 24/7 in all our hotels. You can also notify the property using the contact details provided in your booking confirmation.
Are pets allowed?
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Best Western assistance
Each Best Western® Hotels & Resorts property is free to set its own pet policy. Their pet conditions are shown on the hotel page.
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Best Western assistance
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