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Best Western Hotels & Resorts

Best Western Hotels & Resorts

An international group that
supports you throughout your stay

A group recognised for its excellence

For over 75 years, hospitality has been at the heart of what we do, ensuring you receive the best possible welcome along with quality services and amenities. The women and men who make up our teams place your satisfaction and well-being at the centre of every mission they undertake.

Proud to belong to the Best Western® Hotels & Resorts group, our hotels are all independently owned and each asserts a unique style that shapes its individuality.

Our vision

Delivering a successful stay is our priority before, during and after every booking made by our guests. As a benchmark in hospitality around the world, the group is committed to delivering the best possible experience while taking care of its teams and the impact of its activity on the environment.

Our Mission

Bringing your travel ideas to life, welcoming you on your getaways or business trips, evolving to meet your changing expectations, and satisfying you on every stay with us are just some of the drivers that motivate us every day at Best Western® Hotels & Resorts.

Authenticity

Best Western® Hotels & Resorts expresses its core values with sincerity and transparency. While remaining capable of reinventing itself, the group is rooted in its territories, in its origins and in the history of its establishments and of the men and women who bring them to life.

Authenticity reflects our pursuit of integrity and our aspiration to be genuine, caring and transparent.

Our governance is made up of hoteliers elected to the Board of Directors, who validate the strategic decisions of Senior Management, with the aim of always moving forward, in the interests of its stakeholders, while preserving the original DNA of our group.

Conviviality

Our cooperative structure fosters tolerance, respect, listening, sharing and exchange.

Collective spirit, mutual support and solidarity are at the heart of how we operate. The sense of hospitality inherent to our industry makes conviviality an innate value within our company and our network.

Communication and dialogue are encouraged every day, allowing all our employees to thrive in a calm and constructive atmosphere, and enabling stakeholders to do business in a climate of trust and goodwill.

Commitment

Employee commitment is a decisive factor in the group's sustainable growth.

Best Western® Hotels & Resorts bases its success on guest welcome and satisfaction.

Attentive to their needs and expectations, our organisation is committed to providing them with a quality service. To this end, it mobilises around a global welcome programme, "I CARE", and a quality commitment charter, "We are committed", which aims to drive performance and solutions.

Our employees turn their daily commitment to the company into a driver of excellence.

Brands for everyone

BWH Hotels brings together the Best Western® Hotels & Resorts, WorldHotels Collection and Sure Hotel Group brands. To meet your expectations, the brand portfolio covers every market segment, from economy to luxury, with properties rated from 2 to 5 stars.

Best Western

Distinctive, clean and comfortable hotels offering a warm welcome and personal, quality decor for stays with great value for money. The brand is positioned in the midscale segment.

Best Western Plus

Midscale hotels that combine comfort and elegance and offer a selection of additional, superior services and amenities. The brand is positioned in the upper-midscale segment.

Best Western Premier

A brand that offers a unique experience, with hotels providing a refined setting where the emphasis is on design and quality of service. They cater to travellers seeking superior accommodation, excellent amenities and exceptional service. The brand is positioned in the upscale segment.

BW Premier Collection, by Best Western

A white-label brand and a carefully selected collection of hotels with character, which retain their individual identity while sharing a sense of excellence and refinement. The brand is positioned in the upscale segment.

BW Signature Collection, by Best Western

A white-label brand and a collection of authentic hotels offering great value for money in a warm setting. The brand is positioned in the upper-midscale segment.

Executive Residency

An extended-stay brand offering studios or apartments equipped with kitchenettes, for longer stays. The brand is positioned in the upper-midscale segment.

Aiden by Best Western

Midscale boutique hotels focused on a lifestyle offering and a modern identity geared towards the well-being of travellers keen on cultural exchange and discovery. The brand is positioned in the upper-midscale segment.

Sadie by Best Western

Aiden's sister brand, boutique hotels focused on a lifestyle offering and a modern identity geared towards the well-being of travellers keen on cultural exchange and discovery.
The brand is positioned in the upscale segment.

Sure Hotel by Best Western

Comfortable, accessible hotels offering functional, quality services at the best value for money. The brand is positioned in the upper-economy segment.

Sure Hotel Plus by Best Western

Hotels designed for business or leisure guests who love to travel and enjoy comfort, service and amenities on every stay.

Sure Hotel Collection by Best Western

A white-label brand and a collection of charming hotels offering a warm welcome and personal, quality decor for stays with great value for money.
The brand is positioned in the midscale segment.

Sure Hotel Studio by Best Western

Studios designed for extended stays, equipped with a bedroom, kitchen, bathroom and workspace.

WorldHotels Crafted

Hotels with bold, cutting-edge design, offering immersive experiences and expert service.
The hotels in this collection aim to reflect and showcase what makes them unique.

WorldHotels Distinctive

Renowned hotels located in dynamic, vibrant neighbourhoods, designed for discerning travellers.

WorldHotels Elite

Very upscale properties, renowned for their high level of service and amenities. Styled with character, these properties offer unique features that contribute to a memorable stay.

WorldHotels Luxury

Renowned, iconic and emblematic establishments.

The Tourism & Disability label

Hotels labelled "Tourisme et Handicap" (Tourism and Disability): the Tourisme et Handicap label is a quality mark for hospitality created in 2001 by the French Ministry of Tourism for guests with disabilities.
The label identifies facilities and tourist sites that are accessible to people with disabilities.

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Eco-responsible hotels

Best Western® Hotels & Resorts is committed to responsible hospitality and encourages its hotels to meet the criteria of the Clef Verte (Green Key) label, the leading sustainable tourism label for tourist accommodation and restaurants. In total, nearly 70% of its properties obtained an eco-responsible label in 2025 (Green Key or European Ecolabel), representing 220 hotels. This aligns with its strategic vision, "Heading towards the hospitality of the future", one of the pillars of which is making Best Western a responsible group.

Every year, our company is audited by an external firm, EcoVadis, which assesses more than 100,000 companies in 175 countries worldwide on CSR performance. Their assessment covers 21 criteria grouped into 4 themes: Environment, Labour & Human Rights, Ethics, and Sustainable Procurement. We achieved the EcoVadis Silver medal (93rd percentile) across all three of our entities: our hotels and the Best Western® Hotels & Resorts head office, and our purchasing group Proachat.

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Your loyalty rewarded

Join the Best Western Rewards® loyalty club!

To enjoy a host of benefits from your very first stay, sign up for our Club free of charge. As a member, you get access to discounts, free cancellation and exclusive private sales.
The more you travel with Best Western® Hotels & Resorts, the more points you earn on your loyalty account. You can then exchange them for gifts or free nights.

Your points never expire and can be earned and used at any hotel in our group around the world.

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