Best Western Insadong Hotel

Seoul’s Jongno district is where traditional tea houses, galleries, craft shops and hanok lanes sit within the rhythm of the modern city. Best Western Insadong Hotel places you in this cultural pocket of Seoul, South Korea, near Insadong Culture Street and Ikseon-dong Hanok Village. Spend the day browsing ceramics, antiques and Korean crafts, then slow the pace over tea as the neighborhood settles into evening. The mix of traditional storefronts, narrow lanes and contemporary city life makes this part of Jongno an inviting place to explore at your own pace, whether you are discovering Seoul for the first time or returning for another visit. The Best Western Insadong Hotel opened in August 2026 following a complete renovation, giving you a refreshed base for exploring central Seoul. Stop by The Lounge for self-service snacks and coffee, then return to a comfortable room when the city winds down. For a stay that keeps Seoul’s traditional culture close without leaving its modern side behind, make Insadong your starting point.