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Hotel Sonderborg Strand, BW Signature Collection

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Strandvej 1, Sonderborg, 6400 Danemark
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PHONE : +45 74421900
3.8 / 5
161 Reviews Tripadvisor
REVENIR_AU_DEBUT

Hotel advantages

Lounge bar
24/7 reception
Complimentary breakfast
Free Parking
Multilingual staff
Parking
Restaurant on site
The strong points

Description

Hotel Sonderborg Strand, BW Signature Collection is a beautiful hotel right by the beach in scenic and historic surroundings. Here, you can host conferences and celebrations, or enjoy the perfect weekend getaway. Take a walk along the beach promenade, jump into the water from the bathing jetty or have breakfast with views of Flensburg Fjord. At Hotel Sonderborg Strand, guests can enjoy the best of both city and nature. The hotel is located right by the beach in beautiful surroundings, which most rooms overlook, while central Sonderborg is only a few hundred meters away. The hotel has 95 well-equipped rooms in several categories. The style is modern and Scandinavian, and several rooms have magnificent fjord views. Many guests take the opportunity to walk along the promenade at Sonderborg Strand, and it is also popular to go for a swim and jump into the water from the bathing jetty outside the hotel. The hotel restaurant has fantastic views of Flensburg Fjord and Alssund. When the weather allows, meals can be enjoyed outdoors on the large, park-like terrace. The kitchen focuses on using only the very best ingredients in its seasonal delicacies. If you feel like a drink, the hotel has a charming, slightly secluded bar that invites pleasant moments. Here, you can choose from a tempting menu. The unique location and size of the hotel make it an attractive destination for leisure travelers, conferences, large celebrations and meetings. The flexible spaces can accommodate up to 498 guests for events, while the hotel has room for 230 overnight guests. Sonderborg city center is only 250 meters from the hotel, with a pleasant pedestrian street, specialty shops and a shopping center with 50 stores.

Customer reviews

Travellers choice
Tripadvisor
3.8
based on 161 guest reviews
Excellent
63
Very Good
40
Average
32
Poor
17
Terrible
9
Cleanliness
Location
Rooms
Service
Sleep Quality
Value
"Mixed picture, recommended for a long-weekend"
Sandra S, 18 Juillet 2026

I recommend the Hotel Sondeborg Strand for a long-weekend or a family event with elder family members. The location is excellent and there is free parking infront of the hotel which is also very convenient, and the service is good. I slept on the couch with my son, and found it quite hard. The price-value-for-money can definitely be better since several things were missing in my opinion from the suite which cost 2448 DK per night: - a fan or portable air conditioner since it was hot in the room - a small fridge to store cold drinks - a safe - the toilet smelled - safe closure for the windows to prevent a child from falling out - a way to dial reception/telephone - optional also a bug net for the windows Overall I recommend the hotel for a short stay but not a week as we did.

Owner Response, 18 Juillet 2026

Dear Sandra. Thank you very much for taking the time to share such a detailed and balanced review of your stay with us. We are delighted to hear that you enjoyed our location, the view from your suite, the breakfast and the friendly service from our team. It is also lovely to know that our restaurant was able to offer alternative dishes when the menu selection did not quite meet your wishes. At the same time, we fully understand your disappointment with the room, particularly considering the price of your stay. A suite should feel comfortable, practical and well equipped throughout the entire visit, and it is clear that several details did not meet that expectation. We are following up on the unpleasant smell from the toilet and the lack of ventilation, as both should be addressed. Your comments regarding a fan, refrigerator, safe and a way to contact reception from the room will also be included in our review of the room facilities. We take your observation about the windows especially seriously. The safety of our guests is extremely important to us, and we will have the window solution reviewed to ensure that it is suitable for families staying with younger children. We will also look into whether insect screens could be a useful addition. Thank you again for highlighting both what worked well and where we need to improve. We are pleased that you would still recommend the hotel for a long weekend, and we hope that the improvements prompted by feedback like yours will allow us to offer a more comfortable and complete experience in the future. Best regards Trine Hotel Sønderborg Strand

"Appalling Greeting/Reception"
A320CFI, 12 Décembre 2021

This hotel could have had two stars more if was for the appalling greeting received on our arrival. We arrive on Saturday afternoon 11/12.2021. at around 1pm. The receptionist came reluctantly out of a back room and her first words was, you can't come her before 3pm. I then had to beg her to check or reservation which she only reluctantly did. This rather rude, reluctant, and frankly appalling greeting brought the entire experience down, however the hotel is: • Situated beautiful and close to the castle and beach. • Spacious and clean rooms. • Close to the town centre

Owner Response, 12 Décembre 2021

Dear Niels, Thank you very much for you review, it is important for us. I am sorry to see, that you have experienced a rude reception at check in, it is not how we would like to appear to our guests. For several reasons we first have check in a 3pm or when alle rooms are ready. but I am sorry that this not have been communicated in an welcomed way. I am glad to here, that you despite this enjoyed the room and our location.

"Standard of service - nothing to write home about"
Jorgen S, 01 Août 2021

Friendly reception but the restaurant service very substandard - couldn't even reserve a table, and the food for the price not up to standard; nice location though if a little cramped between ‘the old peoples's home' and the theater. The terrace bar with a view over the sea was a bit of a compensation.

Owner Response, 01 Août 2021

Dear Jorgen, Thank you very much for your review, it is important for us. We have been busy in the restaurant, and closed the a la carte, therefor we are not able to deliver this to our guests at this moment. I am sorry to hear that you have not experienced a good standard in the restaurant and the food. You are more than welcome to write us an email and tell how we can do it better. I am glad to hear you enjoyed the location of the hotel and our sea view. I hope you over all had a nice stay here in Sønderborg.

"Nice Hotel ,varm room."
Tony J, 16 Juillet 2021

Stayed one night in July. On the plus side , free parking, our room had a great view , polite staff, good breakfast, very near the center and Beach.. Minus side , our bed was very hard ,the room was very very hot because no AC. No fridge. We did not eat at the hotel $300/€260 was a bit too much but it was with a view and in July.

Owner Response, 16 Juillet 2021

Dear Tony, Thank you very much for your review, it is important for us. I am glad to hear that you overall had a nice stay and enjoyed our location and the view. We have had some hot days, and in the room there only is a small ventilator. Have a nice summer. :)

"Nice location and really good"
olejohnn, 24 Juin 2021

Everything was fine. The room was big and clean and had a great view. More water from the shower head would have been nice. The girls in the reception were not really service minded. In general it was ok. The breakfast was good but too many people there at the same time (corona!)

Owner Response, 24 Juin 2021

Dear Ole, Thank you very much for your review, that means a lot for us. I am glad to hear, that you had a nice stay and enjoyed our view and the breakfast. I am sorry to hear, that you have experienced, that the girls has not been service minded. You are more than welcome to write us the details about your experience, so we know how we can be better. We hope to welcome you another timer.

"Sönderborg weekend."
Phil_Robert8, 10 Mai 2021

Stayed in a superior room with sea view. Room was nice, clean, bright and with a large comfortable bed. Tv showed a selection of channels of both local and from neighbouring countries, including BBC News. Dinner meals at hotel restaurant was sub standard. Starter was a tomato gazpacho soup which was ok. Main dish of beef ribeye was very generous in size but totally lacked seasoning. Asked for fresh ground blackpepper and was told it was not available and only the salt and whitepepper powder shaker at table was at hand! Baked potato was good but vegetables and sauce were not well matched in my view. Trying to be too elaborate but failing in understanding the basic fundamentals. Second dinner meal was also if not a bigger disappointment. Starter of smoked salmon felt like it came straight from the fridge. Cold, hard and again poorly presented. Served with cold breadrolls, we asked for a little more bread which was frowned upon. However, warm breadrolls soon arrived, but without butter? Again, we had to ask if a little more butter was possible? Main dish was a porkloin which was overcooked and dry. Vegetables, sallad and dijon sauce lacked flavour, seasoning and yet again presentation. We had also pre-ordered one vegetarian meal which had been forgotten. The kitchen however apologetically and quickly cooked up a very nice panfried fish which was way better than our dry chewy pork... Dessert was baked Alaska. Generous portion which tasted ok. Suspect that it was bought and not made by the hotel kitchen? All in all, we found the food and service to be below what could have been expected. The restaurant was far from busy/full but getting the attention of the waiters was difficult as was their willingness to see to that we had what we needed. Simple things like replenishing water was not done without having to ask. Breakfast was in contrast ok. Saw the chef come out several times to replenish. Selection and nutritional variety was good.

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Is breakfast included in the rate?
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