Stora Hotellet, BW Premier Collection,  Umea

4.5/5  - based on 595 guest reviews.
Storgatan 46, 90326, Umea, Sweden - See map
+46 90778870 +46 856629350



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> Room 1

1 adult


Hotel advantages

  • Cocktail lounge
    Cocktail lounge
  • 24-hour front desk
    24-hour front desk
  • Massage services
    Massage services
TripAdvisor Traveler Rating
based on 595 traveler reviews
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Umea has a long history as a seafaring town. During the 1800s ship building and sea travel were big business and the seaman's mission constructed an impressive building down by the river, a combination of mission house and hotel. When the Stora Hotellet opened in 1895 it was a place where those two worlds met. This was Umea's major hotel for over a century and extensive refurbishment was carried out prior to the reopening to mark Umea being name European Capital of Culture 2014. The hotel stands once again in its seafaring finery, ready to welcome guests for another 100 years. The Stora Hotellet, BW Premier Collection has 82 unique rooms that run from spacious suites to compact cabins. There is also a restaurant, bar, library and conference rooms.

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Room 1

Guest reviews

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based on 595 guest reviews
Certificate of Excellence
Traveler's Choice

Business Business 180
Couples Couples 248
Family Family 54
Friends getaway Friends getaway 51
Solo travel Solo travel 38
Sleep Quality
Stora Hotellet, BW Premier Collection,Umea
  • 2
    « Cool or, not so coll »

    Can't really make up my mind on this hotel. When you enter the hotel you get the feeling of ?wow is it still Halloween?. Some of the interior is quit cool, love the doors. Rooms are nice with comfortable beds, but missing a chair and a desk. I guess the idea is great, but it just much of everything. I was working from my room before lunch before checking out and the cleaning staff opened my door 4 times during this time. The staff at breakfast avoid eye contact and didn't even respond to a hello. So it's definitely minus on staff and feeling welcome. And still can't make up my mind if the interior is cool or not, but if you have to think of maybe it's not.

    « The nicest Best Western I've stayed in »

    This hotel is in the center of Umea, and is an intriguing hotel. The decor is dark and nautical, with impressive attention to detail. The doors are fronted with 3D images of the northern lights, old ships and other sea-related themes which add to the atmosphere that the designers have endeavored to create. The staff are all very welcoming, and nothing is too much trouble. The food is excellent from the bar and restaurant, and there is a solid selection of wines too. It's intriguing though for a few reasons. First of all, the room I had was a Queen, but it had two single beds pushed together. This wasn't a massive deal for me but as a bigger guy, it was slightly uncomfortable and this is where they lose a star for sleep quality and the rooms themselves. Secondly, the bathroom, whilst impressively put together, had a very creaky bathtub and smelled a little too much of damp. It's almost like the tub is too far from the walk, and as a result, water is falling between and it's soaking into the floor beneath. Thirdly, the morning breakfast is not very well controlled. What I mean by controlled is that for the first three days I ate breakfast there, no one asked me for a room number or anything. There seemed to be little in the way of organization: food is put out, you find a table, go grab food, sit down and leave. On the Sunday, I was finally asked what room I was in, but it was the one and only time. The food was really good, though the coffee could be better. Another impressive aspect of this hotel, and I'm not sure if it's the hotel or the Swedish themselves, is that it's very quiet. There was a heavy metal festival happening in Umea, with many metalheads staying at the hotel but not once was I disturbed from my sleep and I know that many people were rolling home at about 3am. I was also lucky enough to have a set meal at the hotel with business colleagues, and the food was great. The wine package is highly recommended too with excellent Swedish Ice Wines and even Austrian wines! The overall feel of the hotel, whilst nautical, is very cozy and homely. Everything is comfortable, and you're made to feel as though you really are ?home? when you get back from a cold and brisk walk in -15F weather! If I'm ever fortunate enough to find myself in Umea again, this is where I will try to stay as it's a central location, has everything that you'd need and does all it can to make your stay first rate.

    « Frequent stay at Stora »

    Another stay at this great hotel. Great design, absolutely great kitchen and friendly staff. Garage directly in the basement (extra charge). Some rooms are quite small but absolutely special and nice designed. Everything clean and ?useful?. Directly connected to the hotel is a kind ?of mall? with special food shops and a big book store. Not sure what else is inside this mall beside. The hotel is 5? - 7? away from the airport and next to the river. If you?d like to eat at the restaurant (which is awesome) book a table upfront. It is our derived hotel and will remain as this for sure!!!!

    « Would visit again »

    The interior and design of this hotel is amazing, dark and cozy. I would give 5 stars but when we visitied the loudness from the bar ruined the first night. Loud music and bass til 1 am was not appreciated when we were tired and just wanted to sleep. Otherwise breakfast was really nice and the hotel has a good location.

    « The Black Pearl »

    This is a fabulous hotel with a extra ordinary interior, feeling like you part of the Pirates of the Caribbean. Not just the hotel is beautiful decorated and designed, there is also great bars and restaurants connected with the hotel. I can definitely recommend this place.

    « Quirky hotel, great service »

    Stora Hotellet - great night stay in Umea. Quirky hotel with interesting decor and a sailing / cabin themes in the rooms. We had the Adventure room, was quite compact however very well furnished. Staff were friendly at checkin and helpful with parking directions. The breakfast was nice, a lot of local ingredients

    « Pleasure »

    Great location and very interesting hotel. Always stay here. Very close to shopping and the library and restaurant are right in the same building. Very helpful staff and comfortable rooms. Some fun architecture.

    « Under the Sea... in style »

    This hotel has to be one of the coolest finds in northern Sweden. I found it by chance when taking an impulse trip up the coast with a friend. The decor is completely based on a nautical theme; the room interiors feature deep colours, brass fixtures and incredible tromp l'oeil walls featuring Neptune, sailing ships and octopi. Somehow, all of this manages to not be at all kitsch or gimmicky but super stylish and awesome in its detail. I stayed three nights - the first in a larger deluxe room and the last two in a smaller one. Both were beautifully decorated, warm, quiet and super comfortable. The smaller room would probably have been a bit snug for two for stays over one night, but just fine for me. The only issue I had was that I found the rooms to be rather dark. Some brighter lighting options would have been most welcome. Internet is lighting fast in the rooms and public areas. Apparently Umeå boasts the fastest internet in Europe... Who knew..?! The first room had an interesting view of the cinema (housed in a handsome period building) and the river. The smaller room was a bit closer to an office building but I could still see the water and didn't feel crowded. The hotel is close to everything in the town and placed right by the river. I found the staff here to be polite and very helpful in my dealings with them. In particularly Elin ( I hope that's spelled correctly) was so lovely to deal with and helped me navigate some difficult bookings professionally, kindly and with a great sense of humour. Wonderful. I found the bar area to be cool and comfortable, and the staff friendly. Dinner in the restaurant was very good, with a delicious selection of mains based on locations around the world. Breakfast was ample with a decent selection. For an unplanned stay I was pleasantly surprised and really enjoyed this cool hotel. I'd recommend it highly when staying in groovy little Umeå.


Getting to the hotel ...

All directions
·From: North. Drive on E12, follow signpost toward Brattby which take you to Vannasvagen (Road 507), Follow Vannasvagen aprox 16. 5 kilometers and follow the signpost toward Sundsvall, Vasa take right onto Road 503 and drive for approximately 700 meters, turn left onto Storgatan and you will find the Stora Hotellet, BW Premier Collection after approximately 250 meters.