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Stora Hotellet, BW Premier Collection, Umea

4.5/5  - basé sur 630 notations.
Storgatan 46, 90326, Umea, Sweden - See map
Stora Hotellet, BW Premier Collection - Exterior view The Stora Hotellet, BW Premier Collection is ideally located in the center of Umea. Come and experience our hotel near the major tourist attractions. Best price guaranteed and exclusive deals.

Umea has a long history as a seafaring town. During the 1800s ship building and sea travel were big business and the seaman’s mission constructed an impressive building down by the river, a combination of mission house and hotel. When the Stora Hotellet opened in 1895 it was a place where those two worlds met. This was Umea’s major hotel for over a century and extensive refurbishment was carried out prior to the reopening to mark Umea being name European Capital of Culture 2014. The hotel stands once again in its seafaring finery, ready to welcome guests for another 100 years. The Stora Hotellet, BW Premier Collection has 82 unique rooms that run from spacious suites to compact cabins. There is also a restaurant, bar, library and conference rooms.

BW Premier Collection

Stora Hotellet




Hotel advantages

  • Cocktail lounge
    Cocktail lounge
  • 24-hour front desk
    24-hour front desk
  • Massage services
    Massage services
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Guest reviews

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Traveler's Choice
based on 631 guest reviews
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Sleep Quality

"Better than most hotels"


Very good theme inspired hotel, friendly staff. Great parking in the basement for 165SEK extra per night. Good hotel breakfast. Has a very nice restaurant down stairs and a pub section. The only let down was that it was a bit worn down in the rooms, and a chair in our room had a big stain on it and it doesn't have any spa. Spa I can live without, but stains on chairs - that doesn't give a good impression. I expect rooms of this price to be top notch and spotless clean, and it simply wasn't.

"Halloween stay in the Suite"


This was a perfect hotel for Halloween. It has so quirky decor. It is an old Seaman's Mission House from 1895. It was reopened after renovations in 2014 retaining the old atmosphere. The hotel is attached to the new Väven cultural center. The shopping mall MVG is across the street. We stayed in the Suite which is a huge room. The living room was once the hotel's banquet hall, with views across Rådhusparken, the Town Hall, and Umeälven River. The main bathroom with a bathtub and a sauna is next to the living room. The bedroom is a standard room connected to the living room. It has a smaller bathroom with a shower. In addition to the two bathrooms, there is also a small toilet. The breakfast was quite average for the overall standard of this hotel. It was crowded and the food selection was small. The staff was very friendly.

"A good nights sleep in alluring surroundings"


Beautiful hotel that makes you think of both Harry Potter and old ships. There are a lot of thought behind every little detail here. Staff is excellent and supernice - I asked for a quiet room and they sure made that happen. Breakfast was amazing.

"Nice upper-mid central hotel"


Nicely styled upper-mid hotel in central Umeå, right by the river and town square. Hotel has a nice and lively bar&bistro (Gotthard's). All staff give very friendly service. (There's only a small gym.)

"A Special Hotel and Fairly Priced"


This historic hotel is in the center of Umea, which is an extremely pleasant college town of 130,000 people. The hotel is decorated in a nautical theme, with dark wood and nautical artifacts throughout the hotel. Even though we upgraded our room on arrival and paid for parking in the hotel's secure garage, we only paid $177 per night, which I thought was very reasonable by Swedish standards given the quality of the hotel. Great water pressure, Ironing board, real wine glasses, and a hair dryer. Good breakfast.

"Really nice boutique hotel"


The decor is different to anything I have seen before and the colour scheme is rather dark, but it is all very nicely done. Room was clean, bed comfortable, bathroom excellent, breakfast very good. The only drawback is that it doesn't offer very good value for money, as at this particular price point I would have expected more luxury. Umea does seem like a very expensive town though, as we found out when we attempted to find somewhere to eat and discovered that a main course in a restaurant started at approx 250 SEK and something like a steak would set you back approx 350 SEK.

"Great hotel with an outstanding breakfast"


This is hotel is located right in the city centre of Umeå. We had a junior suite, good bed and large bathroom. The rooms are good isolated, no noise from outside or from the corridor. The breakfast is the best in Sweden I have ever had in a hotel, a huge variety of local and organic products. The freshly baked bread is amazingly delicious. Staff at the reception is really friendly.

Jennifer N, Receptionschef at Stora Hotellet, BW Premier Collection, responded to this review
Hi A_Hendriksen, Thank you kindest for this lovely review of Stora Hotellet in Umea. We are so thankful and delighted by your nice words. It is wonderful to hear that you liked your sailor inspired room and felt that our staff was friendly. Thank you also for your amazing words on breakfast at Gotthards Krog! We are so glad that you have enjoyed the vide variety of local and organic products and that the bread that we bake ourselves at our bakery Kulturbageriet was delicious. Thank you again for sharing your experiences of your stay in our sailor house Stora Hotellet in Umea. We hope you lay anchor at our harbor soon again! Kindly, Jennifer

"Truly unique!"


Stayed here for the second time and it's just as unique as we remembered. Dark and mysterious interior, good service and good beds. Practical location and I recommend parking in their garage under the hotel. All inn all a good experience and I would have rated this as «excellent» if the breakfast had been good, it's not bad, it's just basic. In a place like this I expect more.

Jennifer N, Receptionschef at Stora Hotellet, BW Premier Collection, responded to this review
Hi TravelExplorePassion, It is truly special to us that we have had the pleasure of welcoming you back to Stora Hotellet in Umea. Thank you kindest for laying anchor in our harbor again, and for your nice review. I am glad that we have kept our sailor house as unique as you remembered, and that you had a good experience. Thank you also for your feedback regarding breakfast at Gotthards Krog. We have chosen to focus on local products of high quality, and we are sad to hear that we did not exceed your expectations. We hope to see your sails in the horizon in the future – we would be honored to welcome you back to Stora Hotellet in Umea again. Kindly, Jennifer

"A statement Hotel - to be applauded"


A really individual hotel, where a great deal of effort has been taken in fitting out this old building. The public spaces are quiet and welcoming, and cosy is the lasting impression. The room was well fitted and the bed deserves praise for its quality. The shower room was spacious and with it's underfloor heating, very luxurious. I'll accept the style will not be to everyone's taste, but it is a welcome change from the more corporate offerings. I, for one, will be returning because of this ambience. Worth mentioning, the breakfasts are taken in the covered courtyard, and are really inviting, especially the cook-yourself waffles!!

Jennifer N, Receptionschef at Stora Hotellet, BW Premier Collection, responded to this review
Hi Mervyn D, Thank you for your lovely review of Stora Hotellet in Umea! We are humbled by your kind words about our sailor house, and it is wonderful that you have had a nice stay with us. That cosy is the lasting impression sounds so nice, and we are glad that the room felt well fitted and luxurious. Our decor is created by Stylt Trampoli for the renovation of Stora Hotellet that was complete in 2014, and they took inspiration from 1895 when the hotel was first built. We are so happy that you will be returning to us, and the fact that it is because of the ambiance of our sailor inspired interior is pure magic. I am glad that the breakfast at Gotthards Krog felt inviting, and it is great that you enjoyed the cook-yourself waffles! We look forward to seeing your sails at the horizon soon again, and cannot wait to welcome you back to Stora Hotellet in Umea. From our entire crew, thank you for your kind words and applause. Best wishes, Jennifer

"Small but fresh and friendly"


Stayed here in a "vidskepelse" room. The interior is modern and classy. The bed is really comfortable. Staff is friendly and helpful. The room is quite small but that doesn't really matter for a short business trip. Excellent breakfast included in the price. The only downside was the gym that was tiny unfortunately.

Jennifer N, Receptionschef at Stora Hotellet, BW Premier Collection, responded to this review
Hi Rickard L, It is music to our ears that you found our staff at Stora Hotellet in Umea to be friendly and helpful, and that your bed was really comfortable. Our "Superstition" room category is our smalest room, I am glad that it was to your liking. We have a total of six different types of rooms. If we get the pleasure of welcoming you back to our sailor house I can recommend the "Adventure" or "Mystique" category if you would prefer a larger room. Wonderful that you liked our breakfast at Gotthards Krog! Thank you for your feedback regarding the gym. I hope that you could find some equipment that met your needs. Thank you kindest for your review of Stora Hotellet in Umea. I wish you a wonderful summer! Kind regards, Jennifer

"Cool or, not so coll"


Can't really make up my mind on this hotel. When you enter the hotel you get the feeling of “wow is it still Halloween”. Some of the interior is quit cool, love the doors. Rooms are nice with comfortable beds, but missing a chair and a desk. I guess the idea is great, but it just much of everything. I was working from my room before lunch before checking out and the cleaning staff opened my door 4 times during this time. The staff at breakfast avoid eye contact and didn't even respond to a hello. So it's definitely minus on staff and feeling welcome. And still can't make up my mind if the interior is cool or not, but if you have to think of maybe it's not.

"The nicest Best Western I've stayed in"


This hotel is in the center of Umea, and is an intriguing hotel. The decor is dark and nautical, with impressive attention to detail. The doors are fronted with 3D images of the northern lights, old ships and other sea-related themes which add to the atmosphere that the designers have endeavored to create. The staff are all very welcoming, and nothing is too much trouble. The food is excellent from the bar and restaurant, and there is a solid selection of wines too. It's intriguing though for a few reasons. First of all, the room I had was a Queen, but it had two single beds pushed together. This wasn't a massive deal for me but as a bigger guy, it was slightly uncomfortable and this is where they lose a star for sleep quality and the rooms themselves. Secondly, the bathroom, whilst impressively put together, had a very creaky bathtub and smelled a little too much of damp. It's almost like the tub is too far from the walk, and as a result, water is falling between and it's soaking into the floor beneath. Thirdly, the morning breakfast is not very well controlled. What I mean by controlled is that for the first three days I ate breakfast there, no one asked me for a room number or anything. There seemed to be little in the way of organization: food is put out, you find a table, go grab food, sit down and leave. On the Sunday, I was finally asked what room I was in, but it was the one and only time. The food was really good, though the coffee could be better. Another impressive aspect of this hotel, and I'm not sure if it's the hotel or the Swedish themselves, is that it's very quiet. There was a heavy metal festival happening in Umea, with many metalheads staying at the hotel but not once was I disturbed from my sleep and I know that many people were rolling home at about 3am. I was also lucky enough to have a set meal at the hotel with business colleagues, and the food was great. The wine package is highly recommended too with excellent Swedish Ice Wines and even Austrian wines! The overall feel of the hotel, whilst nautical, is very cozy and homely. Everything is comfortable, and you're made to feel as though you really are “home” when you get back from a cold and brisk walk in -15F weather! If I'm ever fortunate enough to find myself in Umea again, this is where I will try to stay as it's a central location, has everything that you'd need and does all it can to make your stay first rate.

"Frequent stay at Stora"


Another stay at this great hotel. Great design, absolutely great kitchen and friendly staff. Garage directly in the basement (extra charge). Some rooms are quite small but absolutely special and nice designed. Everything clean and „useful“. Directly connected to the hotel is a kind „of mall“ with special food shops and a big book store. Not sure what else is inside this mall beside. The hotel is 5‘ - 7‘ away from the airport and next to the river. If you‘d like to eat at the restaurant (which is awesome) book a table upfront. It is our derived hotel and will remain as this for sure!!!!

"Would visit again"


The interior and design of this hotel is amazing, dark and cozy. I would give 5 stars but when we visitied the loudness from the bar ruined the first night. Loud music and bass til 1 am was not appreciated when we were tired and just wanted to sleep. Otherwise breakfast was really nice and the hotel has a good location.

"The Black Pearl"


This is a fabulous hotel with a extra ordinary interior, feeling like you part of the Pirates of the Caribbean. Not just the hotel is beautiful decorated and designed, there is also great bars and restaurants connected with the hotel. I can definitely recommend this place.

Jennifer N, Receptionschef at Stora Hotellet, BW Premier Collection, responded to this review
Hi Peter T, I would imagine that there has been no lack of pirates roaming the corridors of Stora Hotellet since it's opening in 1895! The fact that you feel like part of a movie whilst visiting us is truly magical. Thank you for this wonderful review of Stora Hotellet in Umeå. I am so glad that you have enjoyed our design, inspired by "Umeå Sjömanshus" (Umea Sailorhouse), a union for sailors, that built this beautiful building. It is great that you also liked our restaurant and bar, Gotthards Krog. We kindly thank you for recommending Stora Hotellet and hope to get the pleasure of welcoming you back soon again. Best regards, Jennifer

"Quirky hotel, great service"


Stora Hotellet - great night stay in Umea. Quirky hotel with interesting decor and a sailing / cabin themes in the rooms. We had the Adventure room, was quite compact however very well furnished. Staff were friendly at checkin and helpful with parking directions. The breakfast was nice, a lot of local ingredients

Jennifer N, Receptionschef at Stora Hotellet, BW Premier Collection, responded to this review
Hi Andrey V, It is wonderful to hear that you had a great stay at Stora Hotellet in Umea. We have taken inspiration for our sailor house from "Umeå Sjömanshus", a union for sailors that built this beautiful building in 1895. I am glad that you liked your "Adventure" room. Our room categories have been named after feelings we think sailors had when they were out at sea. It is lovely that you enjoyed breakfast at Gotthards Krog, and so special that you found our staff to be friendly and helpful. Thank you so much for your review. I hope we get the honor of welcoming you back to Stora Hotellet soon again, and I wish you a wonderful day! Kindly, Jennifer



Great location and very interesting hotel. Always stay here. Very close to shopping and the library and restaurant are right in the same building. Very helpful staff and comfortable rooms. Some fun architecture.

"Under the Sea... in style "


This hotel has to be one of the coolest finds in northern Sweden. I found it by chance when taking an impulse trip up the coast with a friend. The decor is completely based on a nautical theme; the room interiors feature deep colours, brass fixtures and incredible tromp l'oeil walls featuring Neptune, sailing ships and octopi. Somehow, all of this manages to not be at all kitsch or gimmicky but super stylish and awesome in its detail. I stayed three nights - the first in a larger deluxe room and the last two in a smaller one. Both were beautifully decorated, warm, quiet and super comfortable. The smaller room would probably have been a bit snug for two for stays over one night, but just fine for me. The only issue I had was that I found the rooms to be rather dark. Some brighter lighting options would have been most welcome. Internet is lighting fast in the rooms and public areas. Apparently Umeå boasts the fastest internet in Europe... Who knew..?! The first room had an interesting view of the cinema (housed in a handsome period building) and the river. The smaller room was a bit closer to an office building but I could still see the water and didn't feel crowded. The hotel is close to everything in the town and placed right by the river. I found the staff here to be polite and very helpful in my dealings with them. In particularly Elin ( I hope that's spelled correctly) was so lovely to deal with and helped me navigate some difficult bookings professionally, kindly and with a great sense of humour. Wonderful. I found the bar area to be cool and comfortable, and the staff friendly. Dinner in the restaurant was very good, with a delicious selection of mains based on locations around the world. Breakfast was ample with a decent selection. For an unplanned stay I was pleasantly surprised and really enjoyed this cool hotel. I'd recommend it highly when staying in groovy little Umeå.