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Sure Hotel by Best Western Center, Gothenburg

Stora Badhusgatan 28, 411 21, Gothenburg, Sweden - See on a map
Sure Hotel by Best Western Center - Guest Room The Sure Hotel by Best Western Center is ideally located in the center of Gothenburg. Come and experience our hotel near the major tourist attractions. Best price guaranteed and exclusive deals.

We are a family run comfy small hotel with a warm and friendly atmosphere. Located in a classic 19th century building near the river and other attractions. We are conveniently located in the middle of Gothenburg and it´s close to everything. We have rooms for all occasions. A total of 55 rooms, from single, double or family rooms. Our rooms are of good standard and are different in shape, color, décor and size. All bathrooms are bright and modern. We offer a free waffle buffét every day between 16,00-21,00. Then you can bake yourself some crispy waffles with jam and whipped cream. With Kungsgatan/Kingsstreet around the corner and 2 minutes away from Järntorget, Old Town Haga, and the Långgatorna: this part of the city has the biggest concentration of bars, restaurants and clubs in the whole of Sweden.

Sure Hotel





Hotel advantages

  • Complimentary full american breakfast
    Complimentary full american breakfast
  • 24-hour front desk
    24-hour front desk
  • Safe deposit box
    Safe deposit box
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Guest reviews

In partnership with tripadvisor fr
based on 233 guest reviews
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Sleep Quality

"Good location but overpriced"

User 28/03/2022

Situated in a very prime location with good food and cafes. Breakfast was very disappointing. The buns were underbaked and the cheese seemed stale and old. The rooms were clean and the staff was super friendly and helpful. Overall, I think the place is way overpriced.

"Friendly staff with excellent service"

User 02/07/2021

Very friendly staff and they helped at anyway they could. Decent breakfast buffet, free coffee and tea available in the dining hall. The hotel located in the middle between Göteborg central station and the old town Haga.

"Pretty crappy place"

MaryTea123, Harnosand, Sweden 07/10/2019

The positive: the central location next to Järntorget, coffee, tea and waffels are free of charge and breakfast is ok, the rooms are rather clean. The negative: rooms are totally depressing, lacking all type of decoration and the view is horrible. Equipment such as lamps and hooks to hang your coats are missing and lots of stuff is broken like wall panels, curtains, lamps, iron and ironing board. I would only recommend this place for tourists on a tight budget. Two of the staff members are nice and the rest are quite unaccommodating. In summary this place is disappointing.

"Excellent hotel. Great location. Helpful staff!"

Free_spirit_2017_G, London, United Kingdom 27/08/2019

I was very happy with the experience I had with the hotel. The staff were so great, Ida was very helpful throughout my whole stay. The breakfast is great and coffee, tea, and biscuits are available all day long. The city is very walkeable and as a location, it's perfect. I will recommend this hotel to anyone.

"Decent hotel"

vanstred, Stockholm, Sweden 27/07/2019

Decent hotel for a fair price. Room was okay and clean. Located well to explore the city. Personnel was friendly and always present. Simple, but good breakfast in the morning and round the clock fika and coffee/juice available. Would recommend.

"Good location and good internet and good staff , bad and dangerouse elevator excellent vue from family room . payment ok"

User 07/06/2019

Good location and good internet and good staff , bad and dangerouse elevator no refirgrator excellent vue from family room . payment ok but finally become so so over and not recommended with these services at all

"Ok no more no less"

Waitong, Lund, Sweden 02/06/2019

Good location in the middle of everything a ok place nothing more and nothing less. Ok price, ok value, ok breakfast, ok staff, ok room etc They had free coffee, tea, cookies and fruits 24/7, free waffels in the evening. Small room and small bed

"Small room and poor breakfast"

User 22/04/2019

Decent location, walking distance to the biggest attractions and the town center. Room was dusty and clearly used before. The TV-remote was quite dirty and the wall behind the bed was not inviting to lean against. Fix the rooms and you'll have quite the hotel

"Eh food"

horatiom250, New York City, New York 31/12/2018

Came here to eat, expensive and not that good looks great though, but they tried hard nice people .good atmosphere and lighting .the rooms are probably nice only ate heard , sooooooooo much money. Good bar and drinks

"Convenient and central hotel with very good breakfast and waffles"

Alexander S, London, United Kingdom 25/12/2018

First of all, I can't understand why people (especially Swedes themselves!) give such low marks to this hotel. We booked it through Norwegian and this already was some kind of a guarantee of verified quality. And indeed it was a good option to stay in Gothenburg that pre-Xmas weekend. Hotel is located within easy walkable reach from the city centre with PLENTY of transport options nearby - from tram to ferry. Very friendly multilingual staff - you will have no problem even if you speak zero Swedish. On our first night the girl at the reception printed out a list of After Work places for us. Clean and cosy common spaces, rooms are small but also nice and clean. We had a print of Klimt's painting in our room, a small armchair and a desk with a chair, sliding-door wardrobe and a bathroom with a shower (toiletries are in dispensers). The view was into the courtyard but the area was very quiet. The best part of our stay was food! Breakfast was divine and plentiful with all sorts of cold cuts, cheeses, cereal, yoghurts, vegetables (not only tomatoes!), smoked salmon, Kalles kaviar, two sorts of herring, various knaeckebroed, biscuits, two sorts of coffee, fruit etc etc. Also between 16.00 and 21.00 you can make your own waffles in the kitchen! Everything - including batter - is provided by the hotel for free! Can only (and will) recommend this hotel to everyone. Two nights in a double room were £116 (booked via Norwegian).

"Standard Single Room"

KokoBel, Ghent, Belgium 17/11/2018

My single room was small and modest, but still provided all required amenities. A small fridge would have been a welcome addition. The staff was very welcoming & helpful. The breakfast buffet is included in the room rate, and provides a great array of breakfast options. I enjoyed the scrambled eggs & bacon, the smoked salmon, the collection of cold meats & cheese and the fresh fruit. Cereal was also available. Cookies, hot drinks & juice are available day-round. The closest bus & tram stop is Stenpiren. At the Stenpiren travel center, you'll find a shop selling bus tickets and an ATM. The closest supermarket is ICA on Rosenlundsgatan.

"Blown away"

User 07/11/2018

Great place to stay. Comfortable clean room. Friendly helpful staff. Great choice at breakfast. Highly recommend this hotel. Very reasonable price for central Gothenburg. Must stay venue. Would go back

"The essentials "

Konsultimedia, Stockholm County, Sweden 28/09/2018

If you are looking for a large room with a view, look elsewhere. This is a simple, small hotel that offers the essentials at a reasonable price. Rooms are small, but quiet and clean. Beds are small, but comfortable. Bathroom is small, but modern and clean. Breakfast is appropriate, at least by Swedish standards. Fresh and tasty. Tea, coffee, biscuits and rolls are available in the lounge throughout the day. In the evening you can even make your own waffles. The staff is friendly. Location is ok, just a short walk to trams and buses. Nothing to complain about, really.

These reviews are the subjective opinions of individual travelers and not of TripAdvisor LLC nor of its partners.