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Hotel Sonderborg Strand, Sure Hotel Collection by BW, Sonderborg

Strandvej 1, 6400, Sonderborg, Denmark - See on a map
Hotel Sonderborg Strand, Sure Hotel Collection by BW - Hotel Sonderborg Strand, Sure Hotel Collection by BW Exterior The Hotel Sonderborg Strand, Sure Hotel Collection by BW is ideally located in the center of Sonderborg. Come and experience our hotel near the major tourist attractions. Best price guaranteed and exclusive deals.

Hotel Sonderborg Strand is located directly next to the beach in nature and historic surroundings only 250 meters from the center of Sonderborg. From the hotel you can enjoy the view of Alssund. Opposite the hotel is the beautiful Sonderborg Castle, and close by you will find the marina, forest and the lovely nature on Als. At Hotel Sønderborg Strand we have 95 well-appointed rooms divided into five categories and many of them with a magnificent view of the water. So whatever your errand is, we have a room that fits. With our professional serving staff and our really good kitchen, we have a clear strategy of using only the best ingredients and we naturally prepare our menus from the 'bottom' so we can guarantee 100% that you get a nice and well-cooked meal. We work according to the 'season' and the new trends, but we also do not forget the traditional. We work with our wine supplier on the composition of our wine list, so you can be sure of a perfect match, and at the same time have the opportunity to taste several different really good wines at a reasonable price.

Sure Hotel Collection

Hotel Sonderborg Strand, by BW




Hotel advantages

  • Complimentary full american breakfast
    Complimentary full american breakfast
  • Lounges/bars
  • Free parking
    Free parking
  • 24-hour front desk
    24-hour front desk
  • Multilingual staff
    Multilingual staff
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Guest reviews

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based on 69 guest reviews
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Sleep Quality

"Appalling Greeting/Reception"

A320CFI, Flensburg, Germany 12/12/2021

This hotel could have had two stars more if was for the appalling greeting received on our arrival. We arrive on Saturday afternoon 11/12.2021. at around 1pm. The receptionist came reluctantly out of a back room and her first words was, you can't come her before 3pm. I then had to beg her to check or reservation which she only reluctantly did. This rather rude, reluctant, and frankly appalling greeting brought the entire experience down, however the hotel is: • Situated beautiful and close to the castle and beach. • Spacious and clean rooms. • Close to the town centre

Kira Laugesen, Guest Services / Front Office at Hotel Sonderborg Strand, responded to this review
Dear Niels, Thank you very much for you review, it is important for us. I am sorry to see, that you have experienced a rude reception at check in, it is not how we would like to appear to our guests. For several reasons we first have check in a 3pm or when alle rooms are ready. but I am sorry that this not have been communicated in an welcomed way. I am glad to here, that you despite this enjoyed the room and our location.

"Standard of service - nothing to write home about"

Jorgen S, Barr 01/08/2021

Friendly reception but the restaurant service very substandard - couldn't even reserve a table, and the food for the price not up to standard; nice location though if a little cramped between ‘the old peoples's home' and the theater. The terrace bar with a view over the sea was a bit of a compensation.

Kira Laugesen, Guest Services / Front Office at Hotel Sonderborg Strand, responded to this review
Dear Jorgen, Thank you very much for your review, it is important for us. We have been busy in the restaurant, and closed the a la carte, therefor we are not able to deliver this to our guests at this moment. I am sorry to hear that you have not experienced a good standard in the restaurant and the food. You are more than welcome to write us an email and tell how we can do it better. I am glad to hear you enjoyed the location of the hotel and our sea view. I hope you over all had a nice stay here in Sønderborg.

"Nice Hotel ,varm room."

Tony J, Odense, Denmark 17/07/2021

Stayed one night in July. On the plus side , free parking, our room had a great view , polite staff, good breakfast, very near the center and Beach.. Minus side , our bed was very hard ,the room was very very hot because no AC. No fridge. We did not eat at the hotel $300/€260 was a bit too much but it was with a view and in July.

Kira Laugesen, Guest Services / Front Office at Hotel Sonderborg Strand, responded to this review
Dear Tony, Thank you very much for your review, it is important for us. I am glad to hear that you overall had a nice stay and enjoyed our location and the view. We have had some hot days, and in the room there only is a small ventilator. Have a nice summer. :)

"Nice location and really good"

User 24/06/2021

Everything was fine. The room was big and clean and had a great view. More water from the shower head would have been nice. The girls in the reception were not really service minded. In general it was ok. The breakfast was good but too many people there at the same time (corona!)

Kira Laugesen, Guest Services / Front Office at Hotel Sonderborg Strand, responded to this review
Dear Ole, Thank you very much for your review, that means a lot for us. I am glad to hear, that you had a nice stay and enjoyed our view and the breakfast. I am sorry to hear, that you have experienced, that the girls has not been service minded. You are more than welcome to write us the details about your experience, so we know how we can be better. We hope to welcome you another timer.

"Sönderborg weekend."

User 10/05/2021

Stayed in a superior room with sea view. Room was nice, clean, bright and with a large comfortable bed. Tv showed a selection of channels of both local and from neighbouring countries, including BBC News. Dinner meals at hotel restaurant was sub standard. Starter was a tomato gazpacho soup which was ok. Main dish of beef ribeye was very generous in size but totally lacked seasoning. Asked for fresh ground blackpepper and was told it was not available and only the salt and whitepepper powder shaker at table was at hand! Baked potato was good but vegetables and sauce were not well matched in my view. Trying to be too elaborate but failing in understanding the basic fundamentals. Second dinner meal was also if not a bigger disappointment. Starter of smoked salmon felt like it came straight from the fridge. Cold, hard and again poorly presented. Served with cold breadrolls, we asked for a little more bread which was frowned upon. However, warm breadrolls soon arrived, but without butter? Again, we had to ask if a little more butter was possible? Main dish was a porkloin which was overcooked and dry. Vegetables, sallad and dijon sauce lacked flavour, seasoning and yet again presentation. We had also pre-ordered one vegetarian meal which had been forgotten. The kitchen however apologetically and quickly cooked up a very nice panfried fish which was way better than our dry chewy pork... Dessert was baked Alaska. Generous portion which tasted ok. Suspect that it was bought and not made by the hotel kitchen? All in all, we found the food and service to be below what could have been expected. The restaurant was far from busy/full but getting the attention of the waiters was difficult as was their willingness to see to that we had what we needed. Simple things like replenishing water was not done without having to ask. Breakfast was in contrast ok. Saw the chef come out several times to replenish. Selection and nutritional variety was good.


TravelAndTell2014, Germany 28/09/2020

Your average hotel by any means. Not really four star. Sub standard breakfast, itchy bed linen, crazy scarecrow ruins the seaview. The channel selection on the tv very limited, and they block chromecast. I'd recommend looking elsewhere if planning to stay in Soenderborg. This place lacks charm.

"Great location!"

OlavStavanger, Stavanger, Norway 02/08/2020

We enjoyed our stay very much. The location is great! Easy walk to the beach just in front of the hotel and to restaurants in town. Room was spacious and the view of the bay is great. Breakfast is nice! The staff is friendly snd service oriented. Free parking outside is a plus!

"Lousy cold room"

Frank L, Cologne, Germany 05/07/2020

The hotel has a big parking place, a little bit away. The rooms are nice with balcony facing the water. All very clean. I give only three stars because the room is even in july lousy cold, the wind comes through the bad isolated door and the heating is off. If we would have booked more than one night we would have left anyway. In addition we had a screaming terror kid the room over us and the parents let it run around until midnight - and we had to suffer. So bad isolation in everything.

"Location is everything......"

Wayton, Ikast, Denmark 19/06/2020

This hotel is blessed by its location near the sea (Fjord of Flensburg and Alssund) and its central location next to the castle. We had a nice room with a great view - helped by being there during some real summer days - and facilitties in the room were fine though the beds could have been better. The restaurant was a disappointment - photos on the website offered more than the reality turned out to be - as food both for dinner and breakfast was typical catering-packed items with not too much flavour and excellence. Staff was nice and helpful. Sitting outside on the terrace was great but due to a staff shortage - we were told - you could not eat out there.


annablu2019, Sweden 27/08/2019

Hotel personel very committed and customer minded, helped us with taxi troubles. Beautiful view from the hotel on the sea. Just 10 min walk from the train station and close to the center and all the restaurang. Room ok.

These reviews are the subjective opinions of individual travelers and not of TripAdvisor LLC nor of its partners.