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Sure Hotel by Best Western Birmingham South, Birmingham

3.5/5  - basé sur 208 notations.
49 Sherbourne Road, B27 6DX, Birmingham, Great Britain - See map

Located less than 6 miles from both the NEC and Birmingham Airport and with Birmingham city centre just 10 minutes away by train, this hotel offers an enviable location. But while guests may choose it for the convenience, it’s the warm and friendly welcome that keeps them coming back. Whether you’re exploring all Britain’s second city has to offer or visiting on business, this is a great spot to enjoy a relaxing dinner and drinks before getting a restful night’s shut-eye.

Sure Hotel

Birmingham South




Hotel advantages

  • Cocktail lounge
    Cocktail lounge

Guest reviews

In partnership with tripadvisor fr
based on 208 guest reviews
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Sleep Quality



Booked Quality Hotel had no idea of name change to Sure Hotel so when we put sat nav details in and arrived at Sure Hotel at 2am off a long flight fair to say there was some confusion rang the hotel no answer and went to answer phone and called the hotel Sure so went in and it was our hotel. The man on reception was polite gave us our room key 106 climbed up two sets of stairs with heavy case so not suitable for anyone with disabilities there isn't a lift, the room was clean but small, our room was facing a busy road so quite noisy even at 2am so we knew we wouldn't be having a great nights sleep but then got woken by the radiator making a really loud banging noise at 3.30am, had to shut it off. Left hotel and the lady on reception didn't ask how our stay was or if everything was ok, we just left and will not be returning, if you want a good nights sleep don't stay here.

"Good value for money"


I would certainly recommend this hotel to others wanting a hotel within reasonable distance of the NEC. Staff were very friendly and helpful. Although the menu was limited, both breakfast and dinner were excellent both in quantity and quality. Plenty of parking. A couple of negatives - no notification of change of name which caused some confusion when trying to find the hotel and no lift which could cause problems for anyone who has difficulty coping with stairs.

"Good place to stay"


Although I was a bit confused at first as I had booked into a quality hotel or so I thought.It seems the two are linked however the room was clean, quiet (even with the railway close by) and comfortable. It was large enough with table chair wardrobe and tea and coffee facilities. Shower lacked a bit on strength of water flow but otherwise did it's job perfectly. This hotel does not have a lift and the rooms are scattered about on different levels so not very good for someone with heavy baggage. There are a couple of decent restaurants within walking distance and the hotel has its own although the menu in it is a bit limited and doesn't stay open late. I got a great price for the room and have to say this made it really good value. There is a free car park and even a special bay to charge an electric car (you do have to sign up to a monthly contract with the provider though).

"Can't fault it."


Rooms looked liked they have been refurbished to a decent standard. Plenty of parking. Freshly cooked breakfast and welcoming staff. Considering i spend more time in hotels then at home i would have no problem recommending this hotel.



First the hotel changed hands and didnt even tell us!!!! There was a big bus in the carpark that took up loads of spaces. The man on reception had such a thick foreign accent we could not understand him and asked to speak to some one else. We requested a quit room and was given one above the entrance it was so noisy with people and traffic going by. The room was boiling no fan available couldnt open window because of the NOISE. Didnt sleep a wink. When we checked out the man we couldnt understand was on reception and when we complained about the room he couldnt convienently ubderstand us you couldnt make it up. Terrible stay in fact im stll annoyed writting this review .Do your self a real big favour spend a bit more for a hotel with air conditioning deffinetly do not recommend .

"Now a SURE hotel but still OK"


Stayed 1 night before early flight out. Very handy for airport - about 4 miles & much cheaper than airport hotels.. Clean & welcoming, but since weather was so warm the heat built up in the room was stifling with no aircon & we were on the ground floor so we couldn't fully leave our windows open. Special mention to the night porter - didn't get his name but he was from Macedonia I think! He was very helpful & welcoming The laundry delivery at 4am was annoying & VERY noisy! We would stay again if flying out of Birmingham

"Hidden gem!"


Stayed here last week for a two day business meeting and have to say it was great. I received a lovely warm welcome from Janice. Reception and bar area have recently been refurbished and it looks lovely. The food throughout the two day stay was delicious. What surprised me the most was the location to Birmingham Airport and the NEC. Perfect stay, thank you.

"Great Hotel, newly refurbished and on the up!"


I stayed at this hotel for a night as my company had a two day meeting here. The meeting room and lounge area have all been refurbished since my last visit and it looks great. The new furniture and décor has really brightened the place up. The staff are all very welcoming and this hotel is definitely on the up. We will definitely be back.

"Business stay"


Stayed at this hotel a couple of times recently for work. Yes needs work but they are deffently on the way with this I.e decor is dated BUT where it has been updated very good. Staff all good which I've encountered up to date. I've booked future booking for work and YES would stayed for social stay as well. Very good for public transport and all routes by road.

"Staff are helpful, attentive and friendly"


I stayed at this property for work on two occasions in the past few weeks. All the staff are down to earth, friendly and attentive. They couldn't do enough for me, made me feel welcome and made time for me. A very enjoyable stay!

"Great stay"


I have stayed in the Quality hotel for the last nine weeks if I had taken notice of other reviews I would have missed this little gem rooms were clean and comfortable staff were all very pleasant nothing was to much trouble. They are doing some refurbishment but are coping well with the upheaval as for the general manager when ever she sees me she always asks if everything is ok all in all I would recommend this hotel and am looking forward to returning

"Excellent for work stay!!"


We stayed here four nights during our exhibition in NEC. The hotel is very reasonably priced comparing to hotels closer to NEC as well. Upon arrival don't be put off by the looks of the building. It is not the greatest looking one but who cares :) The reception is small but I was checked-in quickly and went to see my room. Now I should tell you that after we booked the room I went to check it on TripAdvisor and was a bit worried reading some of the terrible reviews. But it seemed the bad reviews were talking about completely different hotel. My room was spotlessly clean, roomy and with brand new bed (I think!). The bathroom was also very spacious and towels were fluffy and clean. The rook has got tea and coffee station that was daily stocked, including biscuits! My only criticism would be about the kettle - it was sticky and needed a good clean when I wanted to make the coffee after my arrival. We booked the rooms with breakfasts that were served from 7am. Selection was rather poor and not everything on the menu was available. I would suggest to the management to either properly stocked the kitchen or revisit the menu! But otherwise we were all really happy and slept well all four nights. I would recommend this hotel for business trips rather than private ones.