The quaint, unique town of Ashland is home to the world-famous Oregon Shakespeare Festival, and is a hub of culture in Southern Oregon. Our Ashland hotel is within walking distance to the best destinations in Ashland, like Lithia Park and the festivities of the Oregon Shakespeare Festival. Close to Mount Ashland Inn, a haven for ski bums, our Ashland hotel is in the center of this small college town while just a short drive away from the beauty of Mt. Ashland. Centrally located and blocks from everything, there's no better value and location than our Ashland hotel. Walk to hiking trails or visit the unique boutiques and fine dining of the town. Mount Ashland Ski Area is a mecca for snow sports lovers, while the local Rogue River Rafting companies are just a short walk away. No matter what outdoor recreation you prefer, you'll find it at your doorstep. Southern Oregon University is nestled in Ashland, but we're equally a college and culture-infused town. There are miles of hiking trails surrounding our Ashland hotel, and don't forget to explore the other nearby towns. Historic Jacksonville is just a short drive away, and home to the annual Britt Festival where musicians from around the world perform. Experience the gold rush days in this preserved town, that's been largely unchanged for generations. The Shakespeare Festival runs from February through October, but there's an abundance of options beyond theater. Shop dozens of truly unique stores, and make sure you try a favorite ice cream flavor from Zoe's Café. The streets come alive during the summer months, with live music available at the local pubs and in the park. If it's your first time in town, try out the natural water fountains for a real surprise. Book your well-appointed room at Best Western Bard's Inn, where you'll be in the best location for exploring Ashland! Enjoy your stay.