BEST WESTERN George Hotel,  Swaffham

3.5/5  - basé sur 54 notations.
Station Street, PE37 7LJ, Swaffham, Great Britain - Voir la carte
+44 1760 721238 +44 1760 725333

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Les points forts de l'hôtel

  • Réception 24 heures sur 24
    Réception 24 heures sur 24
  • Bar-salon
  • Parking gratuit
    Parking gratuit
  • Parking extérieur
    Parking extérieur
  •  Restaurant
  • Coffre-fort
  • Connexion à Internet sans fil dans les parties communes
    Connexion à Internet sans fil dans les parties communes
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Note des voyageurs TripAdvisor
Sur la base de 278 avis de voyageur
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Galerie photo :
Best Western est depuis toujours fier d'offrir un excellent service dans des hôtels fantastiques. Et cet hébergement de charme offre depuis toujours un accueil chaleureux et de doux adieux? depuis plus de trois siècles ! Dans la ville marchande historique de Swaffham, le BEST WESTERN George Hotel est le lieu idéal pour explorer la belle côte du nord de Norfolk, et se trouve au coeur de l'est de l'Angleterre. Sandringham est à courte distance en voiture, mais si vous recherchez un service « royal » à votre retour à l'hôtel, nous vous invitons à profiter d'un déjeuner ou d'un dîner dans le superbe restaurant Green Room? ou si vous préférez, à prendre le thé dans le salon. Le samedi est le temps fort de la semaine pour les amateurs de shopping, avec l'agitation du marché local traditionnel juste en face de cette auberge relais du 16e siècle transformée en hôtel, vous permettant de goûter vraiment à la vie de la campagne anglaise.

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Chambre 1

Avis de nos clients

trip advisor img
Basé sur l'avis de 278 voyageurs
Très bon
En couple En couple 108
En famille En famille 46
Escapade entre amis Escapade entre amis 47
Professionnel Professionnel 50
Voyage solo Voyage solo 8
Rapport qualité / prix
BEST WESTERN George Hotel,Swaffham
  • 5
    « Would definately return »

    Plenty of car parking space, friendly welcoming at reception, foot quality excellent, service excellent, staff very helpful and friendly, room was very comfortable and felt luxurious by modern standards as eveything was twice the size of your average travelodge, premier hotel, bathroom was huge with bath and shower, the only down side was room got to hot as radiator controls did not seem to work so we had to open the window, but that was all everything else was excellent.

    « Another Mistake made in life »

    Shame , staff were good but so dated and not that clean , T.V and shower/bath did not work properly, curtains looked like they had been hung by a child, any normal hotel housekeeper would have noticed these points . Dropped a cufflink, reached under the bed to get it, wished I had not dropped the cufflink.

    « One Night Stay »

    The hotel is slap bang in the middle if Swaffham. It is both modern and dated with some attention need especially in public areas and some of the rooms. I paid £55 for one night stay on a Sunday and if was totally honest for the room I stayed in I would not want to pay much more. The shower was barely acceptable, no point in complaining as maintenance would not have been available, and I was tired after a long trip.

    « Great room but a bit noisy!! »

    Stayed here before. Had room 106 which was a great size. Bathroom was huge with big separate shower. Yes a bit dated for some but for the money you get what you pay for plus in keeping with the building. Couple of issues in that shower was lacking good pressure and biggest issue was the room is above kitchen extractor which is on 24/7 so constant noise from that can cause sleep issues. Coming back for Christmas as close to in Laws and good value for money :-)

    « Shabby tired hotel »

    Stayed for a wedding close by so was really just a crash pad for the night - wouldn't want to stay any longer. Tired, old, rooms clean but musty smelling and cold (radiator didn't seem to work despite adjusting). Just needs a good old refurb. Given it's a chain hotel surprised they haven't invested to update the rooms. . Staff were lovely and very helpful - let us check in early, gave local cab numbers Breakfast was decent and good selection. Hotel rate expensive for what it was - expect they rely on wedding guests. The nearby wedding venue at Narborough Hall was lovely.

    « Overpriced »

    The hotel was ok but very dated and the staff didn't seem interested in the customers it was like we where in there way. I have stayed in a lot better hotels for cheaper price. I was not surprised by the level 3 rating for their food Health and hygiene. The certificate is on display in the reception

    « One night »

    Lovely room, good facilities. Wifi signal strong and large carpark a bonus. Tea and coffee making facilities in the room too. Only negative point is the bathroom light was very dim. Would stay again. ??

    « Booking nightmare »

    Booked a year in advance for a wedding reception at this venue, booked four double rooms and paid in full for the hall. Checked details at six months all was ok, two days before event rang to check all was ok to find all rooms had been allocated elsewhere!!! How you ask well so did I but management apparently were not to blame!! They neither offered assistance or advice, they never rang me back and to this date I have not had an apology!! Reception went ahead but close family ended up miles away. Management team leave a lot to be desired :(

    « Stay in Swaffham »

    Pleasantly sized room with everything you could need. A good selection of food, well presented. The staff are always courteous and very helpful Swaffham is a quiet little town with a market that is bustling on market days. The church has a marvellous hammer beam timbered roof. The pew ends are carved with figures from a local folk story.

    « Too hot »

    We stayed at the George for four nights, our room was too hot and we both found it impossible to sleep the first night , after this my husband managed to lift up the ancient sash Windows so at least there was some air we just had to ignore the noise of the traffic, the bed was very comfortable and the room itself tidy and clean. We ate each night in the bar and we were impressed with the food and its cost. We were particularly impressed with Carol Debra and Robbie who ran the bar and made us feel welcome ,nothing was too much trouble which led to a relaxed atmosphere. We booked a special deal with the hotel which was definitely value for money. Our part of the building would not be right for anyone with walking disabilities as there are no lifts

  • 4
    « Comfortable stay »

    We attended a private function at the hotel at which we were served well cooked food by helpful staff. We had booked to stay the night and spent a couple of hours in the bar area where the bar staff were happy to have a conversation with you when time permitted. Our bedroom was on the first floor via stairs and was a good size and was clean and comfortable although the bathroom was a bit small and needed some updating, but it was adequate. The usual breakfast choices of juices, cereal, etc. and the full English was excellent. A big thank you to all the staff. For the price we paid it was excellent value for money and wouldn't hesitate to stay again if in the area.


    I have been a regular for c 15 years for the bar and food. The food has been consistent and the service from Carol at the bar has been second to none. My partner and I feel for Carol as she gets no help in serving customers. Many a time have we watched other staff walk in and out of the bar, noting Carol having a queue of customers and yet making no effort to help serve them. The biggest culprit is some new chap called Costa who claims to be the bar manager but never serves anyone as if it's beneath his importance. This is shockingly poor customer service and would not be tolerated at a professionally run operation. We love Carol to bits, and miss Graham the former Manager - both always put the customer first. Please think of the customer in future and reflect on how much drinking time and income you have lost by not helping out when the bar is busy.

    « Acceptable »

    The hotel is ok, but is in need of refurbishment. The rooms and bathrooms are in need of updating, but that said everything was spotlessly clean. There is a good and recently redone car park at the rear of the hotel. Stayed a Sunday night and only paid £53 (£65 including breakfast), we would be disappointed if we had spent more than this. Food is the bar was good, though the selection of beer wasn't great. Main things that let it down were the shower - the pressure wasn't great and the bracket couldn't support the weight of the head so kept ending up pointing at the wall. Also the bed was small, my feet went over the edge and I'm not particularly tall. If you get a good rate, then this hotel fine.

    « Ok »

    Stayed at the George for 2 nights so we could attend my Nephews wedding. The bedroom we were allocated was in the original part of the hotel not the refurbished side. The room itself was large but very dated. The ensuite was huge with bath and seperate shower cubicle. To be honest we've stayed in this hotel before and the refurbished rooms are so much nicer. Our room had a used tissue on the window sill along with a few dead insects! Other than that the room was just Ok. Breakfast the first morning was lovely, we were asked how many eggs we would like and how many slices of toast. The lady who served us was very attentive and made sure we had everything we needed. The food was lovely. The second morning however our order was taken without asking how many eggs or slices of toast. Strange. The good was tasty and served promptly. In short the George was just ok. Would I stay again? Well as we have family in Swaffham our choice is limited so probably, Perhaps my expectations should just be lower.

    « Seriously tired »

    Not impressed with the building. Needs a whole refurb. Threadbare carpets , I expected quirky for a 17 th century coaching house. Refused our first room as it had a lot of door off a corridor with a bedroom at the end. Did not feel comfortable at all. Bathroom was awful and smelt of damp wallpapeer paste. Second room was smaller with a hard bed but a half decent bathroom. Neither of us slept. Food was ok, restaurant was empty on a Saturday night says it all. staff were all pleasant enough . Got a brandy in a tall glass to begin with. Breakfast was a farce. We were eating cereal when a waitress presented my cooked breakfast and just stood there. Not impressed , tables were not cleared and were not big enough to eat toast as well as plates piled high. Overall poor. Wouldn't stay again.

    « Oh dear oh dear! »

    We stayed here for one night. This is probably one of the most depressing rooms I have ever stayed in. So in need of refurbishment. The bathroom was clean but so dated beyond belief. The staff were great and breakfast was good but as far as a treat staying away for a night I couldn't wait to get home.

    « Really nice people running welcoming hotel - fabulous breakfast!! »

    14 strong wedding party aged from 11-79 gathered from all over UK presented challenges which staff met professionally, kindly and with good humour. And there was at least one more wedding party here! First night meal, wine and beer very tasty and good value. Saturday and Sundry breakfasts just superb. Rooms ranged from good to excellent. Handily located and with good parking. Local beer (Adams) just great. Those who sampled late night whisky have few regrets! Definitely a place to which we would return. Thanks to everyone!

    « Plenty of choice »

    We met with our friends for lunch and were certainly not disappointed. There was very good range of food on offer and the portions were enough to satisfy the heartiest of appetites. The staff were very attentive and served with a smile,which makes all the difference Value for money it was reasonable,around £13 a head including drinks Well worth a visit Booking in advance would probably be advisable as it was very busy

    « Great (very) short stay »

    We used this as a very short stay on our way to Norwich. We new they finished doing food in the restaurant at 9:15 so after nearly 4 hours driving we arrived at 9:05 ready for dinner. The staff were great and the food was very good with quick service. Got to bed for around 12 and up again and out by 7 am but did just the job we needed.

    « Generally Good »

    My husband and I stayed here for one evening. Room clean, shower had a few hairs in (nasty) overall room ok but shabby in some parts especially bathroom (we stayed in 106) was not told it was on the main road so was very noisy, had to keep windows shut so was stuffy inside although there was a fan which we found the next day! To be honest had better breakfasts.

  • 5
    « Greatv Location »

    I recently stayed at this hotel with a group of 24 people whilst visiting Norfolk on a Gardens tour the Hotel is a fantastic little Hotel located in the heart of Swaffam, close to all its amenities and ideally located for exploring the Norfolk area. They offer great service, friendly staff and there food is great. I would recommend The George Hotel to any visitors to the Norfolk area as it is quality and value for money.......

    « Second Group Holiday (42 people) to this wonderful hotel »

    I have been organising group holidays for our Gardening Society for the past 12 years. This was are second visit to the George. The rooms, food and Staff are excellent. Nothing is to much trouble. Lovely to have waitress service for breakfast, not the normal free for all. We will be staying there again, when we once again holiday in Norfolk

    « Tired tired tired. »

    The sunbleached sofas in reception set the tone for the whole hotel. Tired, dated and somewhat odd. Room is lit solely by fluorescent tubes, which I found very unwelcoming. Bathroom had large patch of mould in corner, and the extractor fan was very noisy and was visibly filthy. There was a desk fan in our room, which was also covered in dust from previous guests. Breakfast would have gone some way to redeeming to redeeming the hotel, but unfortunately they found it acceptable to have a crackling mistuned radio playing throughout which was annoying. The juices were all also wrongly labelled, attention to detail.

    « Dated »

    I don't know how this hotel has been highly reviewed by others on trip advisor. My husband and I stayed here for one night. We had expected average accomodation but this was dissapointing and far below average. Needs updating desperately. The door frame was hanging off. The lights in the room were fluorescent- made it impossible to relax when we returned from an evening out. The alarm clock was also out by 10 minutes which really irritated me. Just shoddy. Gave it 2 stars as the shower was hot and powerful & the breakfast was alright.

    « Do not book Room 100 »

    I stayed here two nights last week. Hotel is what you would expect: a bit tired a bit shabby you wouldn't want to eat there unless you had to. Staff are OK. I am writing the review because of the second night. They moved me to Room 100. I couldn't find it so they pointed at the notice board at bottom of stairs with room numbers that began at Room 101. Finally they admitted Room 100 was new (sub-divided I guess) and they hadn't updated any of the signs. Nowhere in the hotel was there anything about Room 100, because I checked. Next morning I asked for a complaints form and was handed the main Best Western flyer. No specific complaints procedure. No interest in what I was saying. Ever been in a hotel fire? I asked. There are no signs to tell anybody Room 100 exists and to check it has been evacuated. Their response: we have a list of all the rooms at Reception! Well, would the firefighters check that in an emergency? So this is unacceptable (and creepy to stay in a room that isn't listed).

    « Clean and tidy and just the job! »

    Stayed for a friends 50th wedding anniversary party ( also held in the function room ) room was clean, spacious and had all the facilities required ( tea, coffee, tv, radio, hairdryer, complimentary shower gel, shampoo etc. ) and the bed, though firm, was huge! Staff were very friendly and helpful and the breakfast was excellent. Plenty of onsite free parking. The function was organised by the hotel and the buffet was excellent and the room perfect for 100-120 people with outside seating area as well. Thoroughly recommend and happy to stay there again.

    « Ok »

    I found the staff at the staff at the George to be so friendly and helpful. 10 out of 10. The hotel had a tired feeling and the corridor on the first floor needed urgently to be decorated. My room was spotless but a little lack lustre. Room rate very reasonable and breakfast was great.


    The hotel staff are extremely helpful (apart from one), and the quality of the food was very good. However, Hotel is in need of an upgrade so don't expect 5* accommodation. It is adequate and the bed was very comfortable.

    « Shame out the noise! »

    We stayed here for one night whilst walking Peddar's Way and the Norfolk Coast Path. The twin room was clean and comfortable and it is worth noting that the bathroom was so clean you could eat your dinner off any of the surfaces! It sparkled! Dinner was tasty and reasonably priced. Breakfast was ample although a vegetarian proteinalternative to meats sausages, etc. would not have gone amiss. The only complaint I have is that being at the front of the hotel was extremely noisy with traffic all night and loud music and ignorant, shouting people coming from somewhere until 3am which kept me awake. People entering the hotel at that time thundering around and slamming doors was also not conducive to a good night's sleep. This wasn't the fault of the hotel. £70 for this room was what I would be prepared to pay.

    « Birthday. »

    Went for a friend's birthday,when we arrived at check in time was told room would not be ready for another 45mins,not a good start ! Room was comfortable,no shower just attachment on bath,water pressure not good,Windows had dirty net curtains,never been cleaned I don't think,our room was on top floor,two fights of stairs,numerous steps,no lift and with heavy case and bags I was worn out by the time we reached our room.Breakfast was good,plenty of on site parking,staff very friendly just a shame about the room.

  • 4
    « Perfect for business or a leisure stopover in Norfolk »

    I spent just one night at the George on a business trip and was delighted to find that my single room had a bath! The weather was hot so the room was rather over-warm (especially with the hot pipes in the bathroom) but a fan had been provided - a nice touch. The TV in my room was almost inaudible when I got back late evening - presumably to let other residents sleep? All sounded normal in the morning, Friendly, relaxed, peaceful atmosphere - I'd eat here too next time but had no opportunity on this visit.

    « Swaffham Soiree »

    Charming, rural hotel with traditional feel and well appointed rooms. Whilst the hotel is old fashioned, the rooms have excellent Wi-Fi and entertainment facilities. The staff are friendly, considerate and nothing was too much trouble. The hotel is located close to the centre of Swaffham and is convenient to routes south and to the east.

    « Lovely lunchtime venue »

    Had a really nice lunch with friends who hadn't been to Swaffham before. One of our party has to have Gluten free diet and The George was the only place in Swaffham that could provide this. We were not disappointed, the meal was excellent. The staff were help full and friendly and the whole experience was most enjoyable.

    « Great place to stay »

    We stayed here at the weekend,and was pleasantly surprised ,the rooms are of a high standard,food was great,all in all,the group of friends that I travelled with agreed it ticked all the boxes,the staff are friendly and most helpful,car parking is good and secure,definitely a place we will use again

    « Overnight Stay »

    Stayed at The George for one night. Our room was in the extension block at the back, which was a little tired, but beds were comfortable. We were pleased as it may have been noisy at the front being close to the main road. The shower curtain could do with replacing. Having looked at the evening menu we decided there was not much choice so ate in a very nice pub/restaurant in Swaffam. The breakfast was really nice and served at the table, which we prefer to buffet style. The staff were attentive, polite, helpful and friendly. The receptionist was also very helpful and friendly.

    « A really friendly welcome »

    A lovely hotel with very friendly staff, the lady on reception was very helpful. We had a double room which was a good size and nicely decorated. A super comfy bed and a bath and also shower set in a large bathroom. We had a drink in the bar and the barman was great and the bar itself was simply and tastefully done. We didn't eat in the hotel as we had other plans but the restaurant looked nice too. Overall a fabulous weekend. Thanks.

    « Economical carvery »

    I had Sunday lunch here recently. The dining room was a bit like a canteen- a large room with tables arranged geometrically. It wasn't very charming or attractive, and I'm in my 60's but was probably the youngest person there except for the staff, who were attentive, friendly and cheerful. The carvery was either pork (very good) or beef (very over cooked and dry looking), so I had pork. It was good, although the vegetables had been keeping warm and were not very nice for that reason. I only ate one plateful but could have had much more. We just had one course and some coffee (not brilliant, but I'm a bit fussy about coffee, preferring it freshly ground) and it was about £12 each, which I thought was amazing value. If you are hungry, this is a steal. It's targeted at OAP's on a budget I guess, but as such it's ok. The staff make it very good. I'd prefer something a bit more charming or with more style and with fresher food, but most customers were wolfing it down.

    « Great weekend »

    Weekend break while attending a wedding locally. Welcoming and helpful staff at reception and in the bar area.Very good standard bar food and local beer. Ample free parking and good free wifi connection. Rooms adequate but corridor and stair areas could benefit from a refurbishment. Overall , great value and would return agsin.

    « Great Breakfasts, Rubbish Dinners »

    Stayed for four nights with my wife and a group of friends. Room in the "modern" block was clean, bathroom tiny with a feeble shower, beds were comfortable, views over backyards and derelict garages dreadful. Although the breakfasts were extremely good, hot and freshly cooked to order, the whole stay was ruined by the really poor evening meals which came with possibly the worst vegetables that I have ever been presented with. Despite complaining very night to the pleasant but despairing waiting staff, there was no improvement in the meal quality. In addition the wine list was both poor and extremely overpriced.. Overall a disappointing stay and I would not recommend a group booking at this hotel.

    « Dmarbeck »

    The reason I have only rated this 'average' is because of the effort to get to our room and it was noisy on the intersection. A quaint building, but a lot of stairs and doors making it difficult with suitcases. Room was huge,but a bit depressing in style. Bathroom was through a door in a funny hallway but still within the suite. Clean and comfortable enough. Reception friendly. Food reasonable,.not a lot to choose from in Swaffham.did not eat breakfast here, but chose to eat at places we visited each day,such as national trust gardens etc.

  • 5
    « Lovely lunch time treat »

    Came here with my aunty for lunch on route to the airport. Always find the staff friendly and smiley, nothing is too much trouble (especially the lady that was behind the bar from Yorkshire) Had the salmon off the specials board, it was cooked to perfection, all in all a great experience and will be back when next in the area :)

    « Great over night stay »

    Overnight for a wedding in the area. Rooms a little dated but spotlessly clean and very comfortable. Breakfast superb and ALL staff were efficient, pleasant and professional. Would definitely recommend to others.

    « Very Comfortable but a bit Old Fashioned »

    We stayed for one night at the George. The big plus was that there was ample parking. We were warmly welcomed and check in was easy. We were in a room at the top of the hotel overlooking the road junction but were were not troubled by the noise except a few ambulance sirens. The Hotel is old but with character. The floorboards make frequent noises as you moved around so I am not sure how this will sound on the lower floors. The room was clean and comfortable with a large bathroom, flat screen TV and tea/coffee making facilities. The wifi did not work too well in the room, we did not try anywhere else. The bar was very busy and had a couple of decent real ales. It seemed popular for both locals and residents and the bar food looked very good. We ate in the evening in the dining room (same menu as the bar) and were well looked after. The food was hot and to a good standard. The breakfasts were excellent, well cooked and plentiful. Overall the hotel was good value. Well worth another stay when we are next in the area.

    « Decent honest hotel »

    This hotel does what it says! I have stayed many times. It's a good hotel with some very good deals. It's cosy and inviting and the staff are helpful and polite. I was very impressed with the professionalism and friendliness of all the staff I met. Having read some of the poor reviews everything is relevant. I love the church bells ringing I once stayed in a front facing room by the junction and the noise started at about 6 30am but it didn't detract from my stay. Some rooms are small and others are extremely large. The bar the restaurant and the sleeping areas are in my opinion good and I will certainly continue to return. We had a fly at breakfast but that's not the hotels fault and it certainly wouldn't stop me returning. The George is a good honest hotel with the staff working hard to keep everyone happy and to make their stay as good as possible Some rooms do need to be updated but the hotel is working on. Improvements hence the new car park etc

    « nice experience »

    This Hotel is charming we had a very pleasant stay , the staff are so friendly and are a credit to the hotel , we will be back. The friendly bar is a pleasure to be in at night. Location of the building is excellent and a walk around the market town a must .

    « Overnight stay »

    Visiting for a family birthday party and chose this hotel for convenience. Pleasantly surprised, friendly staff, clean and comfortable room, good breakfast choice and very nice evening meal. Would definitely revisit and recommend. Good value for money,

    « Surprising »

    First time in a Best Western and was pleasantly surprised. The rooms were comfortable, even if the bathroom was a little small and "tired". The evening meal was good and the staff pleasant. The breakfast was average and only just warm - probably left standing. Overall pretty good.

    « Quiet Break »

    We stayed here at the beginning of April for two nights. Swaffham is a small market town,several pubs in the town but not a lot else.We ended up eating in the hotel,which was fine ,not a lot to do at night. If you are a lite sleeper,take earplugs,a beautiful church in the town, with a lovely clock which chimes every 15 minutes,other places were easy to reach from here.

    « Delightful find »

    Delightful stay. Comfortable room; great food for dinner, and, ample breakfast variety. Free internet useful, as was parking. Most pleased with instant response to requests ... Very accommodating and friendly staff.

    « Tired Hotel »

    This hotel is in immediate need of moderisation - the plumbing is woeful resulting is little or no water pressure. The creaking floor boards, moving banisters and room doors that needed to be slammed to close suggest a refit is long overdue. The Wi-Fi connection only worked when Costa (The Manager) adjusted the positioning of the router. On the plus side - the staff under Manager, Costa are very helpful and courteous and if you're not fussy about the decor etc - they make your stay a pleasant one.

  • 4
    « Weekly stay »

    We were recommended this hotel for a recent work stay and it was a good choice. Although we were situated in the annex, it was quieter than being at the front of the hotel, except room 58 is on the ground floor by the entrance so you do get noisy arrivals and departures from the bar. We had breakfast every day which was very good and a couple of meals in the evenings that were filling and tasty. The hotel seemed quite popular with the locals and stocked a good selection of local real ales. The room had all the facilities you should need, but looked a bit dates. However, the rates were good and I would strongly consider staying again if I am in the area.

    « Charming visit & breakfast »

    Went here for breakfast, a cozy and charming setting. You can choose a full English breakfast or choose other. We will come back. Close to the sender of town and bus routes. Also, just across the road from St. Peter's church. Well worth walking thru the grounds.

    « Birthday meal at the George Hotel »

    Because we had received great food and service at our last visit to the George Hotel, I asked my husband to take me there again for my birthday meal. It happened to be steak night which was good as we love a nice steak. The steaks here are superior in flavour and tenderness to any other steak night steak we have had anywhere else. We also enjoyed our starters and the desserts. But what makes the experience extra nice are the really lovely staff at the hotel as they, particularly the assistant manager Costa, went out of their way to be helpful and friendly, even though they were very busy that evening, and to make sure we went home happy, which we did. We can recommend this hotel for a meal, and I am sure we will be back again soon.

    « Return visit »

    Having stayed here previously, we knew what was on offer - very friendly, helpful staff, comfy clean bed and we had a better shower this time. The breakfast was excellent with gluten free options. Evening meals were tasty and enough of a choice for our gluten free needs. We will stay here again on our next visit.

    « Easter Weekend Break »

    Nice clean hotel with friendly cheerful staff. Lovey food, very generous portions. Our break included dinner and breakfast. Only downside is Swaffham itself but we just went out and about further afield. Good value for money. Situated next to a busy road.

    « Weekend break »

    I was paying their winter rate of £55 per night. I don't think I'd have been as happy with the place if I'd have been paying regular rates. Other than the general hotel and room décor being rather dull (nice new shiny car park though!) my only complaint was the water pressure in the bathroom. Having a shower is a bit of a trial. Not untypical of older buildings but not really acceptable in a hotel these days.

    « Very good two night stay »

    We had our two border collies with us, given a twin bed ground floor room. Plenty of space for us all and although the room faced onto the car park we didn't have any problems with noise. Dogs not allowed in any of the public areas. We ate in the hotel both nights, there was a good food choice. The staff were very helpful and friendly, would definitely use this hotel again if in the area.

    « Good central location »

    First the car park was good and had lots of spaces. Reception was good, bar and restaurant service were brilliant with staff going out of their way to help. Food was good and not too expensive at an average of just under £20 per person for 2 courses and drinks. Our room was huge as was the bathroom but was overlooking the street so it was quite noisy, the heating was also noisy so I turned off radiator. Room was still warm enough. Shower head needs attention but overall a very pleasant stay.

    « Cold bathroom. Hard, uncomfortable bed and Pillows. »

    I was disappointed with my stay. Whilst the Hotel initially appeared welcoming and friendly and I was well disposed to like it, the Towel rail in the bathroom did not work and, as it was a large tiled bathroom on 4 sides on a coldish night, it was consequently freezing in there. - How could they not have noticed this especially as I now see another review mentions the very same problem? When I informed Reception the young lad who helped with bags was sent to "fix" it but was out of his depth and although he thought he had turned it on, it never came on. Anyway, it was not really his job; I would have thought the manager would be overseeing those details? As it was too late to get into the business of swapping rooms etc I slept in the room but had to skip a shower in the morning, it was just too cold in there and the towel was still all wet. Personally, I think this is Poor, not average, hence 2* reluctantly which is a shame as they were very helpful about other aspects. So my advice is check the heating and get moved immediately if it is not to your satisfaction. I think listening to the customer is not possibly a strong point of this Hotel as the waitress at Breakfast also did not really listen when I changed my order. However there is a good choice available so it was not the end of the world! It was not a very good nights sleep - I do not like hard beds - others might- and the pillows too were uncomfortable and hard. So, all in all, disappointing.

    « Another successful visit »

    Thankfully on our return to this hotel we found that it was as good as on previous visits. Although not advertising disabled facilities, with the help of all the staff, we were able to get around the hotel in a wheelchair without too much difficulty. Our room was clean and well equipped, the bed large and comfortable, the en-suite was quite small and being at the back of the accommodation area, as requested, the hot water took a time to reach us. The wi-fi reception in our room, 54, was not good, but worked well in the reception area. All the staff were very considerate and the service was good. The "acid test" would we return? Definitely Yes!

  • 5
    « great value »

    There are different choices available to book this hotel so it pays to take time and look into.We always manage to get good deal-sometimes includes breakfast-and on points system too. Suits us as it is en route to our destination that usually is visiting family dotted around North Norfolk. We have eaten there many times, meals are excellent. Recent upgrade to car park has made all the difference-looks great.

    « 1970's style motel extension at the back »

    We booked this hotel as it is part of the Best Western chain and as it was a 16th century coaching inn and looked great in the images. So really looking forward to staying in an old hotel. How disappointed we were when we realised there was a 1970's style motel extension at the rear of the hotel. The room was ok but the bathroom was small. dated and the shower was terrible. Nothing you could do as it was old fashioned straight off the taps so the pressure was very poor and waited an age for hot water and then it was either very hot or ice cold. We were only there a couple of nights so made the best of it, Breakfast was very good so made up a little for the disappointment of the bathroom.

    « On the up »

    Just stayed in room 100, which has been refurbished very recently. Bed was comfortable, room decor pleasant, and en suite clean and smart. Only suggestion would be additional glazing on window overlooking function room, as a little loud when cars arrive and leave. Otherwise, a great place to stay now.

    « Friendly staff »

    The hotel is dated and needs some refurbishment. We stayed in room 203 which is large and has two standard single beds pushed together and a large mattress. The bed really wasn't that comfortable, the bathroom is a bath only in reality, there is a shower attachment but just for rinsing your hair in my opinion. Breakfast is average, I certainly wouldn't say it was brilliant. Mind you the staff are very accommodating and will help with any requests. We paid £85 for one night, that's too expensive for this hotel. I would say keep going through swaffham towards Bury St Edmunds and Thetford for more happening places to stay.

    « Pure 1970's. Needs cleaning, revamping and repairing »

    Will not be back, for what they charge you would expect at least a decent standard. On a plus side the food is reasonable . For anyone with mobility problems this hotel is a total wash out. There are absolutely no facilities for disabled people . Basically it is very poor.

    « Excellent hotel »

    We have just had an excellent 3 day break at the George Hotel, Swaffham, Norfolk. The room was big with a queen size bed. The breakfast was excellent. The optional evening meal was also excellent. The hotel staff were very attentive and courteous. We would thoroughly recommend it.

    « A 'Very' Quiet Break. »

    Having a few days off together, we decided that it would be a great opportunity for us to explore North Norfolk and booked a Sunday night at the George Hotel. Being a part of the Best Weston group, we knew pretty much what to expect, and we were not disapointed. The room was a good size with two single beds pushed together to make the equivelant of a super king size bed. We at in the bar rather than choose the table-clothed dining room and the food was of a high standard. We discovered very early on that a problem with the internet supplier meant that we were in effect cut off from the outside world but as we were only going to be there for the one night, we put up with it. It would be more of a problem for visiting business men. From now on, I will make a point of asking about the Internet service before booking. All in all, it would be churlish of me to complain in any way. We were warm and comfortable and the food and drink was up to par.

    « Room standard »

    Two nights in room 106 left both of us vey dissatisfied with Best Western. We have stayed in their hotels before with only minor issues. However, this hotel's room left a lot to be desired. The first night the bedding was too light and we both woke up cold several times. The shower attachment was held in place by a plastic shoe horn. The wc seat was very loose. A double glazing panel was missing from a window facing on to a busy road and defeated the object that other double glazed Windows provided. We will seriously look for alternative hotels to Best Western in the future.

    « Lunch »

    friendly service excellent food and price Plenty on plate there was four of us we all had a fish dish Cod,Plaice,Scampi and i had Seafood Linguine the plates were over flowing. The Desserts just as good we had lemon tarts

    « Comfortable and a great price »

    Stayed here for one night whilst we had a Valentines Day meal at the amazing Kings Arm Coaching Inn in the town. We booked as a member of Best Western and even on Valentine's weekend got the room including breakfast for £45 as part of a winter deal. Stayed in room 203 which is a very large double, Super King size bed, clean and warm bathroom, quiet and free wifi. All the usual extras such as toiletries, tea, coffee and biscuits. The hotel itself is slightly tired but friendly service and a great price and location ??.

  • 3
    « Perfectly adequate »

    We stayed because it was near somewhere we needed to be. I found the price reasonable. Our room was very large and clean. It could do with some updating and the in room TV seemed very small and far away! Like other former coaching inns, it has 'old charm' - so don't expect uniform corridors. We had breakfast and it was on a par with other hotels of this type - a limited continental selection and a cooked options. Some light sleepers may find the creaking floorboards and single glazing to the street to be problematic. I noticed it but didn't find it too troubling.

    « Best Western George Hotel, Swaffham, England »

    Excellent weekend stay at this hotel. The staff were very professional and couldn't do enough to may our stay comfortable. However, the decor is a bit tired and the bathroom needed refurbishing. The bed was comfortable and clean. Excellent breakfast in the price of the room.

    « Not disabled friendly »

    We could not stay with the rest of the family due to the steps within the hotel . not disabled friendly no lift etc to other floors plus at least 4 steps to the 1st bedrooms. The food was Ok nothing outstanding

    « Clean & comfortable, great value »

    Got a great rate at this hotel by booking directly from the Best Western site, £32.50 B&B . The hotel is an old building that has character. The decor is dated, quirky & worn in places but the welcome was very warm. We had room 107, a huge bed, clean linen & towels. It was a chilly night & when we arrived our room was cold, l found a heater in the wardrobe which warmed us up fairly quickly, l asked for extra blankets which were put in our room whilst we were out. The bathroom again dated but clean & everything worked. Breakfast was very good, fruit, cereal & a good choice of cooked options. We slept very well & enjoyed our stay. As we have friends in the area we would defiantly consider staying again.

    « The best budget hotel we could find ! »

    Clean , newly refurbished , great polite staff made our stay a real pleasure. Breakfast to die for ! really first class and well worth the small extra cost . Also very handy for the town of Swaffham as positioned right in the centre . Secure private parking at rear as well so no worries there.

    « Good hotel »

    Lovely hotel, friendly staff ,food was beautiful and room was comfortable and clean only gripe toilet seat was loose but on the whole great weekend Swaffham was beautiful and lots of charity shops which I love

    « best food ever »

    The meals at the George , breakfast through to dinner are delicious & just keep getting better !Friendly attentive staff in the most comfortable surroundings . A pure delight .I can not wait to make a return visit .

    « Not Quite The Ticket »

    Our visit began well with the helpful Receptionist being able to change one of the rooms booked from a twin to a double. The other positives were that the wifi was good and free, the radiator worked so that we could adjust the temperature of the room, the duvet and pillows were fine and tea and coffee facilities were well stocked. Breakfast was adequate and the bathroom was clean. We did hear the town clock throughout the night but as we were at the back it didn't disturb us too much. However, the beds were too hard for us, the shower was poor i.e very underpowered and over a bath and the doors to the room could do with an oiling as they creak and bang! On our first night we ate in the bar and the lady behind the bar was very helpful. That evening we were informed via a notice on the reception that the restaurant and bar would be closed on the following evening (Sunday) due to a staff party. We had to find food and drink elsewhere with a very limited choice as most other restaurants were closed on a Sunday. When we returned to the hotel at about 8.30 pm, the main entrance from the street was locked and the only way in was by crawling under the car barrier (which had a warning sign to pedestrians asking for this not to be done) and entering from the car park. Having explained to the night porter how inconvenient this had been for an elderly member of our group, he quipped, "Couldn't you squeeze past?" Hardly, as the distance was about six inches..... The hotel is central, reasonably priced and has good car parking facilities free for residents. However, there wasn't a lift to our rooms and in hindsight, I don't think we would book again which is a shame because our experiences in other Best Westerns have been good.

    « Excellent »

    Excellent very clean, staff cant do enough for you. modern rooms, nice bar area an nice beer. breakfast as amazing, would defo book again with best western.Excellent Excellent Excellent Excellent 10/10


    You really need to stay at this hotel to experience what great service is really all about the staff at all levesl are just so professional in all aspects of their daily work and routines it makes any stay at the Best Western George so pleasurable thanks team

  • 3
    « one night stay »

    on arriving at the hotel reception checked in asked for a late check out beings we are member of best western group they said that was ok till 12 as they had to do the rooms due to a coach party booking next day fair enough 11am next day phone rings and was told abruptly did we know that check out was at 11am then had to explain we had booked a late check out The oldish lady behind the bar not friendly at all needs to smile more etc restaurant staff not very well trained took ages to take our food order then ages to come there was only 2 tables in there and the food the duck was ok but the veg was awful and again gave us the dessert menu took ages to ask if we wanted anything at this point it was a no The room was ok but on the ground floor next to the carpark so could hear everything

    « Traditional Hotel »

    Stayed here one night as part of a package going to the Thursford Christmas Spectacular. Rooms were very warm, the beer was very good and the evening meal a festive delight. Couple this with a good English breakfast and you are onto a winner. The Wi-Fi worked well, in all areas a good stay.

    « Friendly, clean and would stay again »

    Stayed in Swaffham for 3 nights with colleagues on business. Found the George to be friendly and comfortable but as has previously been mentioned, the bedrooms are a little tired but clean. It was nice to have free WiFi, a waiter/waitress service at breakfast and free parking, all of which are sadly lacking at many hotels these days. Found the breakfast to be of good quality and the evening meal that we had one evening, was also very good. Good choice of beers in the bar and comfortable modern surroundings.

    « OK but would not rush back »

    As we all know, you get what you pay for and the George Hotel is proof of this. I booked via at a reasonable price but even with this taken in to consideration, my stay was less than impressive. Booking in was OK and the lady on reception was efficient and polite. My room was clean but in need of urgent renovation. The building is very old so this is only to be expected. The room was large with two single beds pushed together to mack one large double, which was unfortunately very uncomfortable. One of the windows had no secondary double glazing and they had used towels rolled up to block out noise and draughts, which didn't really work. I was at the front of the hotel so the traffic woke me at a very early hour. The bathroom was clean but again in need of some attention, the shower was on the blink and took a long time to regulate the temperature and water flow. In the morning Breakfast was OK but nothing to right home about, at the time of booking out they tried to charge me again, even though I had paid at the time of booking. Its not the worst place iv stayed in but a long way from being the best.

    « hristmas show at Thurso »

    Stayed at the George Hotel at swaffham for one night after we had been to the Christmas show at Thurso, which was brilliant the hotel, food,staff , and our bedroom, what else can I say that everything was excellent Thank you all

    « Fair and Honest »

    This is a good hotel. The staff were very helpful and couldn't do more to help us. The room was clean and tidy and the full English breakfast was as you would expect. The only thing that may put you off is the early 90s decor, that is in need of a real vamp but the place certainly was busy and it has its particular charm. Would certainly stay again.

    « Pretty good but little things matter »

    Stayed one night with friends . Whilst hotel is undergoing some work , that is pretty well controlled so don't be put off by the external appearance . Our room was comfortable and very clean . Breakfast was excellent - freshly cooked and plenty of it . Restaurant staff very attentive and friendly Only real complaint was that the bar staff weren't particularly friendly or helpful - asked if it was ok to have the Rugby World Cup Final on TV . Barmaid said yes , but then took 15 minutes to actually to change the channel . Then we weren't allowed the sound on despite asking everyone else in the bar if that was ok - I guess she just didn't want it on ....... That's fine . If she had just said no to the original request we'd have gone to the pub .

    « One night at the George Hotel »

    We stayed last night at George Hotel in Swaffham, while we visited our new house that we are moving into soon. We could not fault the hotel in any way; something was being done to the car park, so that we entered the hotel via the back and along the corridor of the new part of the hotel. Our room turned out to be just by the entrance to it, but there was no problem, like noise of people clomping in and out - we heard very little and slept very well in an enormous bed in a clean, comfortable room. We had dinner as well which was very good, my husband enjoyed his soup and I had a huge starter of whitebait which almost (but not quite) spoilt my appetite for the chicken George, served with some of the best chips I had ever had and a home made roll. The next morning we also had an excellent Full English with lovely sausages and bacon, and eggs done just right. Our waiter was quick, efficient and attentive. I was impressed with the décor of the hotel, which was clean and bright in the public areas. Well done, Best Western - the Hotel George was much better than I was expecting - I was expecting it to look slightly tired, but it didn't, it was great and I would recommend it to anyone - maybe for visitors in the future who we can't accommodate in our new home.

    « Market town experience. »

    Very nice clean hotel, undergoing some renovation/redecoration. Downside is the car park which has a very narrow entrance, but on the bright side, is currently being resurfaced! Rooms are clean and tidy, beds most comfortable. The restaurant is good value for money and the service is good.

    « Good for the price »

    I stayed here over the weekend with my husband as we were visiting family in the area. The room was only £43.35 and was a decent size. I can't fault the actual room as it was clean and recently decorated with everything we needed. There were just a few little things which made the stay less than perfect. The room we had was extremely warm even though the heating wasn't on. This meant that we needed to have the window open. The room was overlooking the kitchen and, as the window was open, we could hear all the noise from inside. There was the expected plate and preparation noise, but the shouting from the staff was what kept us awake. Fortunately this stopped at around 11pm and didn't start up until around 7am. It would not be enough to put me off staying again but I would ask for a different room. Well worth the money paid and a really convenient location .

  • 3
    « Tired Hotel »

    Spent the night of 23rd October aftrr a long drive from Hull and attending a funeral in Norwich. Receptionist was very pleasant and check in was good. The hotel is very worn and tired. Carpets in corridor and room very stained (room 56). We were very tired so did not venture into the restaurant or bar. The bathroom was very small and also worn. Found a hair in the bath. Fluffy white towels and tea making facility with biscuits. Toiletries supplied of good quality. Breakfast was very good although my husband ordered scrambled egg and got fried. Hotel part of a world wide chain who should be able to give it a much needed upgrade.

    « Good value hotel »

    Rooms were good, bathroom adequate. Breakfast and evening meal very good. Lounge bar was great for a drink. Some of the decor is looking a little tired but clean. The only negative was the bed was hard and somewhat uncomfortable. The car park area was being re-surfaced so a little untidy but did not intrude. Reception was being refurbished but again no real problem. Overall a very pleasant stay and good value

    « Best Western Hotel »

    Excellent value for room only which only seems to be on offer occasionally (why?). I think room only stay is definitely lacking in Norfolk. The option of breakfast/evening meal is available which also gives choices which suits most people. A convenient location too.

    « Friendly hotel in small market town »

    I stayed here for just one night. For £42 including breakfast (which was excellent, incidentally), you can't complain. The room was comfortable, it had tea/coffee making facilities and a good selection of Freeview TV channels. On the negative side, the shower was a bit rubbish, the furnishings were a bit old-fashioned and I was cold in the night due to a very light duvet - but the staff were lovely (typically friendly East Anglians!) and overall - for just over £40 - it was excellent value.

    « Weekend stay at a comfortable and welcoming hotel »

    Our accommodation was in room 57, new block, ground floor, back of hotel, comfortable and clean.and the shower was hot. Staff friendly,obliging,and on the "ball". We were a party of classic car owners who sat down to dinner and the service was well organised and tasty. Swaffham itself we found interesting, town museum and church well worth a visit. Overall nice central,convenient,and comfortable.


    A must stay at Best Western Hotel all the staff make you feel very important at all time the food is also amazing couple this with the Hotel atmosphere and you want to book more and more stays at the George Swaffham

    « Historic Hotel offers modern service and comfortable rooms (Good food too!) »

    Quirky historic property, obviously much modified and adjusted over the years. Enjoyed a very good nights sleep. Excellent value for money. Enjoyed a two night get away here. Breakfast on the first day was perhaps the best cooked breakfast that I have ever had. The next day was very good but not quite the same, maybe a different Chef? Still good though. There was something very special about the Sausages, I think they must have been local. To be honest there's not much to do in Swaffham, so a day or two will be ample to have done the town quite thoroughly. However it is a good base location for touring the region. All the staff were jolly and helpful which was a pleasure. It felt like a real home from home. I would definitely go back here again.

    « only stay if its a good price its worth no more than a travel inn »

    stayed at the hotel on the way to the coast for the weekend. The car park is at the rear of the hotel and there are two ways into it. The entrance to the hotel was at the rear of the building and the receptionist was friendly, helpful and kind in booking me a table in the bar prior to them stop food sales at 9pm. They do sell sandwiches room service until 11pm. There is a chip shop and other takeaways nearby and quite a few pubs within walking distance. there was also an asda and a local papershop within 5 minutes walk. The hotel room was very old fashioned, the bed a bit hard but comfortable. My room overlooked the rear yard and there was bright lights that shined through the curtain. The staff were accommodating and turned this light off after I asked nicely and explained it would keep me awake. The bathroom was really old fashioned probably 30 years old, I would stay there again if it was cheap as it was only 20 mins drive to kings lynn and an hour to sheringham. Ate in the bar the fish was tiny for the 9.95 charge, mushy peas runny and my daughters macaroni cheese was overpriced for 8.95. WE didn't bother with breakfast. The bar area was too light and not like a normal bar at all.


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